This module introduces the key components of a strong personal brand strategy. You’ll explore how your values, strengths, audience needs and professional goals come together to form a clear, consistent brand framework. Learn how defining your core message, positioning and brand pillars gives you a structured foundation for expressing your identity across platforms and interactions.

Once you register, you'll have access to the course for six months. We’ll send you a reminder one month before your access expires.

Module 4 should take between 30–40 minutes to complete.

On completion, you can log 1 CPD point.