This module is part of the Public Affairs On-demand Series and will provide you with the following outcomes:

• Be able to conduct a PESTLE analysis to identify and evaluate external factors influencing their organisation's public affair strategy
• Gain the ability to perform a SWOT analysis to assess their organisation's strengths, weaknesses, opportunities, and threats in relation to public affairs initiatives
• How to formulate clear aims and SMART objectives that align with their organisation's goals, enhancing their public affairs strategies
• Become familiar with a range of public affairs tactics and tools, enabling them to effectively implement their strategies and achieve desired outcomes
• How to measure the success of their public affairs efforts through the establishment of KPIs and regular evaluation practices, linking achievements back to their aims and objectives

Duration of this module: 30/40 mins

Once you register onto a module, you'll have access to that module for the next 6 months and will be notified a month prior to access being withdrawn.

Once completed, you can log 1 CPD point as a custom activity.