Research in PR: Full Series
Research is the backbone of effective public relations—without it, strategies risk missing the mark and messages can fall flat. In a world where audiences, platforms, and expectations are constantly shifting, this course is your guide to harnessing research as a powerful tool for insight, planning, and impact in PR practice.
Explore how both qualitative and quantitative research methods can inform campaigns, shape narratives, and demonstrate value. Learn to apply findings meaningfully—whether you're uncovering audience attitudes, measuring communication effectiveness, or making the case for budget and strategy.
Each module combines videos, text, audio, and guided exercises to provide a practical and accessible learning journey. You’ll also discover how AI tools and digital data sources are reshaping the research landscape for PR professionals.
There are 6 modules to work through, each covering a different dimension of research in public relations. Each module should take between 35–40 minutes to complete.
Once you register, you'll have access to the course for six months. We'll send you a reminder one month before your access expires.
On completion, you can log 10 CPD point.