Module 1: Introduction to Effective Research

Module 1: Introduction to Effective Research

Begin your journey into evidence-based PR by exploring why research is the foundation of effective, ethical, and accountable public relations practice. 

There are several sections for you to work through, each covering a key aspect of research in PR—from planning and evaluation to using data as a media hook.

Once you register, you'll have access to the course for six months. We'll  send you a reminder one month before your access expires.

Module 1 should take between 35–40 minutes to complete.

On completion, you can log 1 CPD point.

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