Module 2: Research Methods in PR

Module 2: Research Methods in PR

In this module, you’ll explore the difference between primary and secondary research, how to select the right method for your goals, and how to apply research at every stage of a PR campaign—from planning to evaluation.

Once you register, you'll have access to the course for six months. We'll  send you a reminder one month before your access expires.

Module 2 should take between 35–40 minutes to complete.

On completion, you can log 1 CPD point.

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