Module 3: Qualitative Research

Module 3: Qualitative Research

In module 3, you’ll explore the purpose and value of qualitative research in public relations. Learn how methods like interviews, focus groups, and observation help uncover the thoughts, emotions, and behaviours that underpin audience responses.

Once you register, you'll have access to the course for six months. We'll  send you a reminder one month before your access expires.

Module 3 should take between 35–40 minutes to complete.

On completion, you can log 1 CPD point.

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