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Academic thinking and research has helped us to better understand crisis communication and has reprioritised it as a strategic requirement for all organisations.

One of the individuals who has contributed greatly to this process has been Dr Timothy Coombs. Perhaps you feel you are not familiar with his work, but it is more than likely it will have influenced your crisis communication practice, either through case studies or articles you will have read.

Dr Coombs’ most famous work to create Situational Crisis Communication Theory helps us predict the level of reputational threat facing an organisation during a specific crisis and how stakeholders will likely respond, which is invaluable when it comes to planning our own crisis communication strategy.

Dr Coombs is a professor at the University of Central Florida’s Nicholson School of Communication and is on the Advisory Board of the Centre for Crisis and Risk Communication.

A crisis communication specialist, he has published more than 40 research articles, contributed to more than 30 book chapters, and collaborated on six books related to crisis management. He also counsels governments and businesses around the world and regularly speaks at conventions.

Dr Coombs will join CIPR Crisis Communications Network Network’s Special Advisor, Rod Cartwright, on Monday, July 1st 2024 from 9.00am to 9.45am to discuss his latest work and thinking and how it applies to the changing context around crisis communication, particularly the role of AI.

The event will be held online and is free of charge for everyone.

5 CPD points are available for CIPR members.

Contact: Felix Östman
Email: [email protected]