Join CIPR East Anglia for an exclusive lunch and learn webinar featuring global PR measurement expert Richard Bagnall, who will share invaluable insights on the evolution and application of measurement and evaluation in public relations.
Event Overview
In this interactive session, Richard will explore the AMEC Integrated Evaluation Framework and Barcelona Principles - globally recognised standards that have transformed how communications professionals demonstrate the value and impact of their work. Whether you're looking to enhance your evaluation practices or seeking practical ways to prove PR's contribution to organisational objectives, this webinar offers essential knowledge for communications professionals at all levels.
What You'll Learn
- How to implement the Barcelona Principles in your day-to-day PR activities
- Practical approaches to using the AMEC Integrated Evaluation Framework
- Moving beyond vanity metrics to meaningful measurement of outcomes and impact
- Best practices for demonstrating PR's value to leadership and stakeholders
- Latest trends and innovations in communications measurement
About the Speaker
Richard Bagnall brings over 30 years of unparalleled expertise in PR measurement and evaluation. As Co-Founder of CommsClarity Consulting and a long-serving Board Director of AMEC, Richard has shaped global standards in communications evaluation. His impressive career spans leadership roles at Metrica, Gorkana, PRIME Research, and CARMA, where he has advised many of the world's leading organisations.
Richard's contributions to the industry include leading the development of the AMEC Integrated Evaluation Framework, the Barcelona Principles, and numerous other measurement resources used by thousands of organisations worldwide. His exceptional service to the PR profession has been recognised with multiple lifetime achievement awards, including the CIPR President's Medal and induction into PR News' Measurement Hall of Fame.
Event Prices
Free for members
£10 for non-members
£5 for students and apprentices
Don't miss this opportunity to learn from one of the industry's most respected measurement authorities and take your PR evaluation practices to the next level.
Contact: James Sharp
Email: [email protected]
