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Employee Engagement–Building your brand from the inside out

Employee Engagement–Building your brand from the inside out

Employee Engagement–Building your brand from the inside out
In education, we know the importance of a strong brand in recruiting students and driving reputational growth.  But have you considered the importance of the organisation’s internal engagement on its reputation and its cultural context – the esteem in which it is held by its employees AND the everyday behaviours they engage in which impact on your students and stakeholders, and your reputation?

By strengthening internal loyalty, we can create a stronger external reputation; developing a workforce that is not only more engaged, but one that will also serve as reputational champions.

And by developing the everyday behaviours we endorse (or don’t endorse!) as an organisation, we create an environment where people are equipped and empowered to make braver decisions, feel supported in the face of challenge, communicate more effectively and ultimately create a better student and staff experience from the ground up.  

We think of this as invisible PR -the interactions with your staff that are shaping the student, employee, employer and stakeholder experience - what people say and hear about you in real life - looking beyond the press releases, prospectuses, and social media ‘churn’ to what really drives your reputation in modern times.

Sounds great – but how do we make it happen?  

Join Isabelle Fielding and Rachel Till for a thought-provoking 2-hour webinar where we will explore:

1.  The impermanence of organisational culture, and how its transient nature presents real risk to reputation
2. Engaging our employees – exploring what engagement is (and what it isn’t!) and the possible impacts of engagement on reputation.
3. Ways to create meaningful and sustained behaviour change through organisational values, through self-leadership, team leadership, and as a way of effectively navigating challenge and change
4. DARE to be different – our 4-step model for building your brand from the inside out.  

Yours hosts for this event are Rachel Till MCIPR, ACC and Isabelle Fielding ACC.


Meet Isabelle 
Having worked in neuroscience research for over 20 years, Isabelle helps organisations to bring evidence-based thinking to their people strategies, using techniques that are rooted in behavioural science. Isabelle is passionate about creating actionable, well-being and peak-performance strategies that align the needs of the organisation and the individuals working within it. She has worked with a wide range of clients in her research, coaching and training work including; WaterAid, Leading Minds, Lionheart RCIS, Mindgram, Newson Health, Afortiori Development, More Happi, Skills Training Centre, Optimus Coach Academy, Friends of the Earth, Hello Fresh, University of Southampton and many more. Isabelle is a member of the International Coaching Federation (ACC level), the British Psychological Society (including the Division of Coaching Psychology) and is a Team Diagnostic Survey foundational practitioner. Isabelle works as a researcher, coach and psychologist for a range or organisations including the legal sector, charities, healthcare and education. 

Meet Rachel
Rachel Till ACC, MCIPR – Leadership Coach, Engagement & Reputation Specialist. Rachel is a leadership and culture coach at Rebel Leaders Ltd. She has over 22 years’ experience helping large organisations in the private and education sectors to grow their reputation and revenue through effective engagement and marketing strategies. She is also a leadership coach for head teachers, executive leaders and marketing and communications leaders. An accredited PR practitioner with the Chartered Institute of Public Relations, Rachel has worked extensively in the UK education and skills sector, working across Further Education, Higher Education, Work Based Learning, government departments (Learning and Skills Council), regional development and inward investment. Her experience in education spans stakeholder engagement, community engagement, media relations and crisis management, employer engagement, parent and student engagement, commercial income generation, student experience, marketing, customer service, and internal communications. In the private sector, Rachel has worked in customer services and customer experience within financial services, as well as undertaken PR consultancy for various brands including a global leisure brand, architects, dentists, beauty brands and more.

Contact: Christine Richardson
Email: [email protected]
14/09/2023 12:30 - 14:30
GMT Daylight Time

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