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Ethics in Social Marketing: Transforming Public Relations

Ethics in Social Marketing: Transforming Public Relations

Health, communications, social marketing, ethics,

Join the webinar to explore:
 
• Social Marketing Fundamentals: Integrating social marketing into PR for positive social change.

• Best Practices: Standards for effective and ethical social marketing.
 
• Ethical Culture: Building ethical reviews and actions into your organizational culture.
 
Register now to enhance your skills and contribute to impactful public relations!

Speakers:
Professor Krzysztof Kubacki, Professor of Marketing and Society at Plymouth Business School, University of Plymouth. His research focuses on social marketing, ethics, and behaviour change. Krzysztof leads the International Social Marketing Ethics Development Group.
 
Professor Jeff French, CEO of Strategic Social Marketing Ltd and Professor at Brighton University. Jeff is a leading expert in social marketing and behaviour change, with extensive experience working globally with governments and NGOs. He is also the President of the International Social Marketing Association.

 

Contact: Ruth Dale
Email: [email protected]

 

Joint event between CIPR Health and CIPR International

        
When
19/06/2025 13:00 - 14:00
GMT Daylight Time
Where
Online

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