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CIPR Health Behavioural science skill-set session

CIPR Health Behavioural science skill-set session

CIPR Health Behavioural science skill-set session

CIPR Health Behavioural science skill-set session
Health, Behavioural Science
5 ways to use behavioural science in your winter comms & marketing plans.

CIPR Health is excited to offer members this behavioural science skill-set session. Behavioural science is rapidly becoming a must-have skill but it’s hard to know where and how to get started. We know marketing and communications plays an essential role in supporting the NHS through the winter and easing winter pressures.

We know the flowers are blooming but if you work in health you will have one eye on the winter that’s looming. That’s why we running this session now – to help get you prepared. Skill up in behavioural science so you can use it to up-level your marketing & comms plans this winter.

Delivered by award winning behaviour change marketer Ruth Dale. Ruth is a leading speaker, trainer and consultant in Behaviour Change Marketing with over 20 years’ experience in NHS, Local and Central Government. She has delivered award-winning campaigns and interventions across immunisation, skin cancer, winter pressures, sexual health, weight management and COVD-19. She has delivered in-house communications campaigns with no budget as well as having the privilege to deliver national Public Health England campaigns including Help Us Help You, Better Health and Every Mind Matters. Ruth founded the popular learning space Behaviour Change Marketing Bootcamp, which has trained hundreds of professionals. And as a bonus she has designed a dedicated resource to help you get started too!

The event will take place virtually, via Zoom Webinar and is worth 5 CIPR CPD points. 

Contact: CIPR Health Group
14/06/2022 13:00 - 13:50

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