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Purpose-Led Communications Panel

Purpose-Led Communications Panel

CIPR North West, CIPR NW, purpose-led, charity
Calling all public sector communicators, charity comms professionals and ESG communicators, this event is for you!

Join CIPR North West for an afternoon exploring the world of purpose-led communications, hosted with our charity partner Mustard Tree.

This panel event brings together communications leaders from across the public, charity and social enterprise sectors to share how they deliver authentic, impactful storytelling. And how they're moving professional practice beyond "purpose washing" toward messaging that genuinely reflects the communities and causes they serve.

Chaired by Deepa Thomas-Sutcliffe, the panel will discuss what purpose looks like in practice, how to balance it against political and financial pressures, and how to measure whether communications are really making a difference. 

Expect honest insights, practical case studies and plenty of opportunity to put your own questions to the panel.

Whether you work in-house, agency-side or freelance, and whether purpose is already at the heart of your role or something you'd like to do more of, this event is designed to spark ideas, connections and conversations.

Panel members:
• Chair: Deepa Thomas-Sutcliffe: Head of Public Engagement at Cabinet Office, and CIPR NW Interim Chair and EDI Champion
• Lewis Jones: Assistant Director of Communications - Transport Communications, GMCA
• Christina Berry-Moorcroft: Senior Communications Consultant, and CIPR NW Secretary 
• Harry Dwan: Fundraising Lead, Mustard Tree

Networking from 2pm, panel and Q&A to follow. A hot drink and cookies will be provided. 

Ticket prices:
Members: £5+VAT
Students/Unemployed: £2+VAT
Non-members working at charities: £5+VAT
All other non-members: £10 + VAT

Ticket prices have been set to help fund venue hire and refreshment costs. The speakers are providing their time free or charge.

If you are no longer able to attend, refunds are only available if your cancellation request is sent at least 20 working days before the event.

Contact: Kate Gannon
Email: [email protected]

CIPR NW x Mustard Tree
The CIPR North West Committee has partnered with Mustard Tree, a Manchester-based organisation working to combat poverty and prevent homelessness across Greater Manchester. The partnership gives CIPR North West members the opportunity to use their professional skills, creativity, and networks to make a real difference – please contact us if you’d like to get involved. Members can also make a voluntary donation to Mustard Tree via this dedicated JustGiving page: https://www.justgiving.com/page/cipr-northwest
When
07/07/2026 14:00 - 15:30
GMT Daylight Time
Where
Mustard Tree 110 Oldham Road Ancoat Manchester M4 6AG UNITED KINGDOM

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