Join Stephen Waddington, managing partner, Wadds Inc. and CIPR Past President, to talk about his latest book which focuses on the use of AI in public relations. 

PRStack: AI Tools for Marketing, Media, and Public Relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively.

The event will take place at the Apex Hotel, Waterloo Place, Edinburgh, from 18:00 to 20:00 on 5 March. Stephen will provide an overview of the book, trends in AI in public relations and a live demo of AI tools. There will also be a Q&A session.

About Stephen Waddington

Stephen is the founder and managing partner of Wadds Inc., a professional advisory firm for the corporate communication industry.

He’s an entrepreneur who has benefited from disruption in media and technology during his career in public relations. He built an agency during the 90s, supporting companies creating the infrastructure and applications that were the foundation of the internet. He did it again 10 years later, scaling one of the first agencies to work across paid, social, and earned media.

In 2020, Stephen co-founded Socially Mobile, a community interest company (CIC) that supports and inspires public relations practitioners across the UK to increase their earning potential. It delivers management training to those from lower socio-economic backgrounds and under-represented and under-served groups.

Stephen is a PhD researcher at Leeds Business School, investigating the relationship between public relations and management. He was a Visiting Professor in Practice at Newcastle University for 10 years until 2021. 

He has written 10 books on management and communication, including Exploring Public Relations and Management Communication.

Stephen served as President of the CIPR in 2014.  He is an Honorary Fellow of the CIPR and Fellow of the PRCA.

This event is worth five CPD points.

Event schedule:

18:00–18:30: Drink provided on arrival and networking with fellow attendees. 
18:30–20:00: Overview of the book and trends in AI in public relations as well as a live demo of AI tools. There will also be a Q&A session.

If you have any questions about this event, please contact Elaine Fee on email: [email protected] 

Ticket costs:
£25 for members
£35 for non-members

Contact: Elaine Fee
Email: [email protected]