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Murder Mystery Meets Behavioural Science

Murder Mystery Meets Behavioural Science

Murder Mystery Meets Behavioural Science
Plymouth, CIPR SW, CIPR south west, Plymouth University, Plymouth Marjon, Plymouth Marjon University, Barjohn, students, behavioural science, murder mystery, Devon, Bristol, Somerset
THIS EVENT HAS BEEN CANCELLED

For marketers and communicators wanting to get to grips with how to use behavioural science.

Tuesday 7 November 2023
The Hub, Plymouth Marjon University
6pm – 7.30pm (followed by networking at Barjon).

Join us for a fun, easy but potentially deadly way to get started using behavioural science in your comms and marketing.

So, take off your comms professional hat and start to think like a detective with Ruth Dale, Chief Changemaker, Director of Behaviour Change Marketing and host of Behaviour Change Marketing Bootcamp podcast. The session will cover:

• What is behavioural science? Why it is a powerful tool for comms and marketing pros at every level of experience
• Who is dead in the library? With what weapon? How taking a murder mystery approach can make the difference
• How to get started using a behavioural change framework to develop your communications strategy and planning

About Ruth Dale
Ruth is a coach, trainer, and podcast host of the Behaviour Change Marketing Bootcamp. She has applied behavioural science to marketing and communications for over 15 years to tackle society's biggest challenges, including vaccination, smoking, weight loss, getting active, and mental health. Ruth has won awards for work on antimicrobial resistance, skin cancer, and reducing demand in A&E. She strongly believes that marketing can have a positive impact, which was demonstrated when she won the HSJ Award for Social Marketing. Ruth has led communications departments across the NHS, Local Authority, and Public Health England. Ruth led the National Be Clear on Cancer Bowel campaign during COVID and has worked on high profile campaigns including Change4Life and Every Mind Matters. She also has experience running busy comms department with no budget! Ruth is passionate about behavioural science and believes it can add missing notes to the harmony of any campaign.

Ticket fees include a free welcome drink on arrival:
• CIPR members - £10
• University students (with a valid student ID) - £5
• Non-members and additional guests - £20

VAT will be added to the ticket price during checkout.

THIS EVENT HAS BEEN CANCELLED

Contact: Joanne Patch
Email: [email protected]
When
07/10/2023 18:00 - 19:30
GMT Daylight Time
Where
The Hub Plymouth Marjon University Derriford Road Plymouth PL6 8BH UNITED KINGDOM

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