AM I ELIGIBLE TO BE ASSESSED?
If you are in (or want to move into) a strategic PR/communication related role, Chartership could be the natural next step. If you are an MCIPR or FCIPR grade member and have started logging CIPR CPD, you can apply to become a Chartered PR Practitioner.
HOW DOES IT WORK?
1. WHAT ARE THE CRITERIA?
If you meet the criteria above, you can register to sit an online group assessment. You’ll be sent some case studies two weeks before the full-day online group assessment, which will contain some questions to consider based on the case studies and around the core assessment criteria of Ethics, Strategy and Leadership.
2. HOW WILL I BE ASSESSED?
You will be asked a series of questions on the day in a group environment based on the case studies and the questions provided in advance. These are just a starting point for discussion and further issues will be explored and further questions posed for you to answer during the assessment. The assessors will be looking for strong, clear and relevant responses to their questions including examples.
3. WHO ARE THE ASSESSORS?
There is a Chief Assessor who oversees the Lead Assessors and ensures consistency of results over the year. A Lead Assessor will run the Chartership Assessment day, supported by either one or two assessors depending on the size of the group which can be between 4 and 8 candidates.
4. WHAT IS THE STRUCTURE OF THE DAY?
The day kicks off at 9.15am with networking, welcome and introduction to assessment & declarations of interest with the Lead Assessor. You will then enter small groups (if needed) to undertake 1-hour sessions on Ethics, Strategy and Leadership, with a 30-minute break in between each one. In the afternoon there will be a Peer Review of CPD Plans - this session will not be assessed. You will have the option to share your screen or talk through your CPD plan with your group. At the end of the afternoon, you will receive individual feedback privately from the Lead Assessor - this will include whether you can proceed (have passed), or not. The afternoon will conclude with feedback from delegates.
5. WHAT HAPPENS IF I DON’T PROCEED?
If you cannot proceed, you will be provided with full written feedback within 30 days of the assessment. This will contain a breakdown for each assessment element (Ethics, Strategy and Leadership) together individual and tailored advice on what to focus on improving should you chose to re-sit the assessment. You can re-sit the assessment once without further charge.
6. AM I READY TO GET CHARTERED?
Think about how much of your work involves Ethics, Strategy and Leadership. If at least some of it does, and that’s likely to increase, then you will likely benefit from being assessed. You will need to feel confident across all of these areas and in engaging in concise professional discussion in a small group environment.
7. IF I HAVE A DISABILITY HOW IS THAT SUPPORTED?
When registering for an assessment you can tell us about any additional needs and adjustments, and we'll discuss how we can support in advance.
8. HOW DO I STAY CHARTERED?
All Chartered PR Practitioners need to maintain their status once achieved by completing their CIPR CPD every year and maintaining the CIPR membership. Chartered Status can stay with you for life if these requirements are met each year.
9. HOW MUCH DOES IT COST?
The full day online assessment costs £300 + VAT which compares favorably with a one-day training course. The cost is one-off, and up-front, there are no extra annual fees (aside from your CIPR membership subscription) to maintain your Chartered status once achieved.
10. HOW CAN I GET SUPPORT TO PREPARE FOR AN ASSESSMENT?
You are not alone. CIPR groups lay on events with guidance on how to Get Chartered. You can also link up with a Chartered Support Buddy who has successfully passes the assessment in the past for one-to-one advice and guidance.
For more information on Chartership, email the membership team.