This CIPR Best Practice Guide (opens as a pdf) from the CIPR's Crisis Communications Network is built around the five-stage model of a crisis and offers insights into:

 

  • How to effectively manage social media during different stages of a crisis
  • Key considerations for social media preparedness and monitoring
  • Expert contributions on AI predictive analysis, disinformation, media-monitoring and their role in the crisis lifecycle
  • Real-world case studies from United Airlines, Slack, RSPB and more, showcasing lessons learned

With thanks to the members of the CIPR Crisis Communications Network Committee for their help in compiling this guide:
Felix Östman, Chris Tucker, Katherine Sykes, Rod Cartwright, Sara Naylor and Rosie Hamilton. 

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