From idea to investment: pitching strategies for business success
Pitching for business is a critical skill in today’s fast-paced commercial environment, and a successful pitch can make a significant difference in an entrepreneur’s ability to launch and grow their business.
In essence, pitching is more than just a presentation; it’s a strategic tool that can propel a business idea from conception to reality. It’s about convincing others that your idea is worth their time, resources, and investment.
This on-demand course guides you through the pitch process over 6 modules, each one taking approximately 35-40 minutes to complete. Once completed, you can log 1 CPD point per module or 10 CPD points for the full series.
Pitching for business: Modules 1 - 6
Read more about each module below and register for either the whole course or individual modules.
1. Introduction to pitching
Learn how to tailor your pitch by understanding your audience and their needs. This module covers identifying key concerns to create more compelling and persuasive business pitches.
Module price: £30.00 + VAT
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2. Briefing & creating a campaign
Learn how to gather key information, ask the right questions, and create impactful campaigns. This module covers briefing techniques, time management, audience challenges, and using a pitch canvas for effective campaign development.
Module price: £30.00 + VAT
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3. Story structure
Discover how storytelling strengthens pitches by engaging audiences and creating emotional connections. Learn to structure pitches effectively, from capturing attention to presenting solutions and key benefits for a lasting impact.
Module price: £30.00 + VAT
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4. Creating buy-in
Learn how to create buy-in during pitches by building credibility, reliability, and trust. This module explores strategies to engage stakeholders and highlight mutual benefits for a more persuasive pitch.
Module price: £30.00 + VAT
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5. Follow ups
Learn the importance of post-pitch follow-ups to strengthen relationships and maintain momentum. This module covers effective strategies to engage audiences, address concerns, and communicate professionally in follow-up interactions.
Module price: £30.00 + VAT
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6. The wash-up
Discover the importance of the wash-up process for reflection and improvement after a pitch. Learn best practices for scheduling, preparing, and following up to refine your approach and enhance future pitching success.
Module price: £30.00 + VAT
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Register for all modules
The full course cost is £180 + VAT.
Register for full course
On-Demand Training Pass
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