Create data-driven PR campaigns with our expert planning and measurement training

Enhance your PR expertise with our specialised training in planning, measurement, and evaluation. Covering topics like agile thinking, data-driven communication, PR strategy creation, and campaign planning, these courses will help you design and assess impactful PR strategies.

Learn how to measure outcomes effectively and make data-informed decisions, enabling you to produce stronger campaigns and drive better long-term results.

Planning, measurement & evaluation courses

Agile project management in PR

Embark on a journey into agile project management and its dynamic application in PR. Elevate your project management skills, discover agile tools, and witness how they streamline the delivery of efficient, timely and cost effective programmes.

Creating a PR strategy

Uncover the pivotal role of strategy in PR planning, execution, and management. Learn the art of crafting effective PR strategies and how to seamlessly integrate them into corporate strategies.

Data driven communication

Discover the potency of data-driven PR strategies, including data analysis and visualisation essentials that enhance persuasive communications.

Introduction to PR

Introducing various communication tools, and engaging in exercises to enhance your writing, planning, and relationship-building skills for success in early and midlevel PR roles.

Measuring & evaluating PR in the AI era

Explore planning and measurement, setting objectives and choosing the right measures. Learn to align PR campaigns with business goals, disprove the discredited AVE measure, and prioritise research as the foundation for PR campaign planning.  

PR campaign planning

Discover the process of crafting a comprehensive PR campaign from start to finish. Gain insight into the step by-step approach, from setting objectives to evaluating outcomes.

Save 10% when you book three or more places

Plan ahead and save 10% when you book any three course places for you or your colleagues at one time. Quote code 'multiple' at the time of booking to receive your discount.

Join us for member savings of up to £200

CIPR members pay less for training, with discounts of up £200 on each training course. Discover the full benefits of membership and join today.

"The session was incredibly insightful and has given us tools, information and resources that can be implemented immediately to enhance the way we communicate across our Health Board. The trainer was passionate, engaging and listened to our organisational priorities and aligned these throughout the course - great session."

Alexandra Davies, Measuring & evaluating PR delegate