Learn to integrate AI into your PR work

These up-to-the-minute courses equip PR professionals at all career levels with the knowledge and skills to leverage the power of artificial intelligence, transforming the way you work and communicate. From AI-powered content creation and idea generation, to AI in crisis management and ethical AI practices, our AI in PR courses will help you to adapt and upskill in this rapidly evolving area.

AI in PR training courses

Introduction to AI

Get an overview of AI tools and techniques, and explore how AI can enhance the efficiency and effectiveness of your PR activities and campaigns.

AI in crisis communication and risk management

Deploy AI to improve crisis readiness and responses, look at how AI impacts corporate reputation and understand how to counter AI attacks from misinformation, disinformation and deep fakes.

Content creation and activation with AI 

This practical course introduces AI tools like ChatGPT and Midjourney, empowering you to create high-quality content that is effective, ethical and aligns with your business objectives.

AI & reputation leadership

Explore AI’s influence on PR roles, relationships, and reputations, along with its ethical, leadership and strategic implications.

Video creation with AI

Transform the way you create video in-house. Learn to create professional quality content more quickly and efficiently using AI tools to plan, shoot and edit.

Writing prompts for AI

Learn to effectively guide generative AI with practical “prompt engineering” skills to maximise your day-to-day content creation and PR tasks.

Strategic AI adoption for PR teams

Best practice in leading the adoption of AI in public relations and communication

Automated AI

Learn to automate your PR workflow using no-code tools and AI, streamlining routine tasks and freeing up time for higher-value work.

Content Strategy, Planning and Management with AI

Receive guidance on crafting a content strategy framework, creating and distributing content, and assessing PR-driven content marketing results.

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Save 10% when you book three or more places

Plan ahead and save 10% when you book any three course places for you or your colleagues at one time. 

Join us for member savings of up to £200

CIPR members pay less for training, with discounts of up £200 on each training course. Discover the full benefits of membership and join today.

"Fascinating insights, including application, building out prompts, plug ins, custom GPTs, different platforms, plus the ethical and legal considerations of using AI in PR. Highly recommend it."

Nikki Alvey, Introduction to AI delegate (via LinkedIn)