Sharper writing, Stronger impact
This course strengthens your professional communication skills across a range of business writing formats, helping you produce clearer, more impactful and persuasive content in the form of emails, reports, proposals and for online. Gain practical guidance, tools, frameworks and short exercises that you can apply immediately. There are 8 modules to work through, each covering a different dimension of professional business writing. Each module should take between 30–40 minutes to complete.
Professional business writing - modules 1-8:
1. Why does it matter how we write? (Introduction)
Learn to recognise the difference between clear and unclear writing—and why style matters for trust, influence, and impact.
Module price: £37.50 + VAT
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2. Planning, audience, purpose, message
Plan with purpose: define your audience, message, and goals using the Know-Think-Feel-Do framework for maximum impact
Module price: £37.50 + VAT
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3. Writing style
Understand how style, tone, and word choice shape your message, and adapt them for different audiences and goals.
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4. Writing structure
Define your purpose and choose a structure that supports it. Use proven frameworks to inform, engage, persuade, or instruct.
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5. Anatomy of a professional business email
Learn the key parts of a professional email and use simple techniques to keep your messages clear, concise, and effective.
Module price: £37.50 + VAT
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6. Creating copy
Master plain English principles and apply six simple techniques to make your writing clearer and more effective.
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7. Quality control
Spot common writing errors and learn why they are often overlooked. Use smart proofreading strategies to stay accurate and consistent.
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8. Making a persuasive business case
Use the NOSE framework to structure persuasive business cases and write with confidence and impact.
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Register for all modules
The full course cost is £275 + VAT.
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