Sharper writing, Stronger impact
This course strengthens your professional communication skills across a range of business writing formats, helping you produce clearer, more impactful and persuasive content in the form of emails, reports, proposals and for online. Gain practical guidance, tools, frameworks and short exercises that you can apply immediately. There are 8 modules to work through, each covering a different dimension of professional business writing. Each module should take between 30–40 minutes to complete.
Professional business writing - modules 1-8:
1. Why does it matter how we write? (Introduction)
Learn to recognise the difference between clear and unclear writing—and why style matters for trust, influence, and impact.
Module price: £37.50 + VAT
Register for course
2. Planning, audience, purpose, message
Plan with purpose: define your audience, message, and goals using the Know-Think-Feel-Do framework for maximum impact
Module price: £37.50 + VAT
Register for course
3. Writing style
Understand how style, tone, and word choice shape your message, and adapt them for different audiences and goals.
Module price: £37.50 + VAT
Register for course
4. Writing structure
Define your purpose and choose a structure that supports it. Use proven frameworks to inform, engage, persuade, or instruct.
Module price: £37.50 + VAT
Register for course
5. Anatomy of a professional business email
Learn the key parts of a professional email and use simple techniques to keep your messages clear, concise, and effective.
Module price: £37.50 + VAT
Register for course
6. Creating copy
Master plain English principles and apply six simple techniques to make your writing clearer and more effective.
Module price: £37.50 + VAT
Register for course
7. Quality control
Spot common writing errors and learn why they are often overlooked. Use smart proofreading strategies to stay accurate and consistent.
Module price: £37.50 + VAT
Register for course
8. Making a persuasive business case
Use the NOSE framework to structure persuasive business cases and write with confidence and impact.
Module price: £37.50 + VAT
Register for course
Register for all modules
The full course cost is £275 + VAT.
Register for full course
Explore more on-demand training
Our on-demand courses are hosted on our e-learning platform and are delivered through a mix of text, audio, video and more. Work through the bite-size course modules at your own pace and take short quizzes to reinforce your understanding of the content. Courses include Crisis Communications, Mastering AI in Internal Comms, Public Affairs Essentials and more.
Not a CIPR member? Save up to £200
CIPR members pay less for training, with discounts of up £200 on each training course. Discover the full benefits of membership and join today.