The Chartered Institute of Public Relations is hosting its first-ever hybrid event on Tuesday 8 November 2022.

Exploring the exciting future of PR, the conference will be held at The National Gallery London and Online, enabling members and non-members from across the globe to enjoy a fully immersive experience, from wherever they join.

More details coming soon, but until then, take a look at some of the main themes of this year’s conference.

The CIPR Annual Conference: 'Influencing the Future' takes a global look at some of the key trends impacting public relations professionals today. From bedroom to boardroom, corporate office to work from anywhere, this event brings together some of the biggest influencers shaping the way in which we communicate today and into the future. 

How technology is changing the shape of public relations

What's the Meta with you? From AR to VR and XR, and now into the realms of the Metaverse. From machine learning to AI, blockchain to cyber threats. We know that technological trends are impacting the way in which we do PR, locally, nationally and on a global scale. But what exactly should we be doing about it? What skills do we need to develop for ourselves and our people to ensure our role as strategic leaders continues whatever the latest technology on the horizon? 

 

Navigating the media futurescape

It is clear from reports around the world that the way in which we consume news and media is evolving. Platforms like TikTok have an increasingly important role to play in the way that organisations reach their audience and hyperlocal and targeted communications is just as, if not more, important than mass appeal. With concepts like 'forward features' firmly on the way out, in favour of much more agile news and feature-making, and different generations and demographics consuming media in multiple ways, how do PR professionals cut through?

 

Purpose, culture and employee relationships

You'd have to be hiding under a rock not to have seen the seismic shift in recent years in the relationship between organisations and their employees. We're increasingly looking to work for purpose-led enterprises which have a positive impact on the societies and communities in which they operate. We want flexible working - in both time and space. And we are seeing an increasingly complex landscape for attraction, recruitment and retention. So, what do we need to do to create amazing places to work, whether micro-SMEs or global corporations? 


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Tuesday 8 November 2022

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