Stakeholder Engagement in a Changing World
9 & 10 November 2021
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TUESDAY 9 NOVEMBER
Conference Chair: Naomi Jones, Chart.PR, FCIPR, Communications and Marketing Director, SUEZ Recycling and Recovery UK
9:00 – 9:20
Complexities of Stakeholder Management
Speaker:
Ruth Shulver, Deputy Director of Media and Communication for the Metropolitan Police Service
The Metropolitan Police Service has recently announced an independent and far-reaching review into standards and culture. “Compassionate, courageous, professional and always acting with integrity. This is the Met I want everyone to know. I ask you to judge us on how we turn our words into action.” Commissioner Cressida Dick described this work as an important step in our journey to rebuild public trust. Ruth Shulver will offer insight into the work of the communications team at the Metropolitan Police, the challenges and issues communicating with different stakeholders and her strategy for development in the future.
9:20 - 9:30
Live Q&A chaired by Naomi Jones, Chart.PR, FCIPR, Communications and Marketing Director, SUEZ Recycling and Recovery UK
9:30 – 9:50
Championing Workplace Equality
Speakers:
Iain Anderson, Chairman, Cicero Group
Rachael Clamp Chart.PR, FCIPR, Global Head of Marketing, PA Consulting Group
Iain talks to Rachael Clamp, Chair of the CIPR Public Affairs Group about his role as the UK Government’s first-ever LGBT champion, his ambition to drive forward workplace equality, create SME and large company mentoring schemes as well as his plans for the first international LGBT conference in 2022.
09:50 – 10:30 - BREAK
09:50 – 10:20
crisis comms simulation 'wargame'
Unlike anything you’ve ever experienced, Signal AI has created a crisis simulation that will keep you on your toes. When crisis strikes it is time for PR & Comms professionals to shine - but are you prepared to respond at a moment's notice? Join Anwer Ismail to navigate your way through a media crisis and find out if you have what it takes to survive. Leverage technology and media intelligence to gain actionable insights – before it’s too late.
10:30 – 10:50
CRISIS 2022: MANAGING THE STAKEHOLDER ‘EXPECTATION TSUNAMI’
Speakers:
Chris Tucker MCIPR, Chair, CIPR Crisis Communications Network (Chair)
Rod Cartwright MCIPR, Chair, EACD Crisis & Risk Communication Expert Group
Charlotte West, Executive Director of Global Corporate Communications at Lenovo
Claire-Marie Mason MCIPR, Senior Media Engagement Manager, RNLI
If the world before 2019 felt crisis-heavy, the global pandemic has raised the risk stakes for professional communicators even higher. Organisations across the private, public and non-profit sectors are facing an Expectation Tsunami, accelerated by COVID-19 and spanning the entire stakeholder arena – from employees, investors and customers to communities, suppliers and partners.
Whether it is diversity & inclusion, mental health & wellbeing and hybrid working or corporate transparency, accountability and governance, the reputational risk environment for reputation managers and crisis communicators has become more complex than ever before.
With ESG giving a far harder edge and sharper focus to notions of corporate responsibility and purpose, this session will explore how professional communicators can navigate these fast-moving waters and manage the rising tide of stakeholder expectations.
10:50 - 11:00
Live Q&A chaired by Naomi Jones, Chart.PR, FCIPR, Communications and Marketing Director, SUEZ Recycling and Recovery UK
11:00 – 11:20
REBUILDING TRUST IN TRAVEL
Speaker:
Jo Roberts, Communications Director, Heathrow
Stakeholder engagement is vast and as Heathrow, so badly hit by the pandemic pulls into recovery, even further pressure is on to communicate what recovery will look like from an operational, reputational and sustainable point of view.
International travel was the first to be hit by the impacts of COVID and it will be the last to recover as pre crisis numbers are not set to make a return until 2026. But with every crisis comes opportunity and this for Heathrow, is ensuring every single person invested in the airport is aware of what its recovery looks like. A successful recovery will be reliant on world class stakeholder engagement, which the team has already been seen as best in class at PR Week’s 2019, in house team of the year awards. As the airport looks forward to its recovery, no stone can be left unturned when it comes to stakeholder engagement which will span from length and breadth of the country. Whether people know it, the health of UK plc is intrinsically linked to the UK’s only hub airport being open and sustainable. This session will set out the complexities of the challenge and focus for what rebuilding trust in travel will look like.
11:20 - 11:30
Live Q&A chaired by Naomi Jones, Chart.PR, FCIPR, Communications and Marketing Director, SUEZ Recycling and Recovery UK
11:30 – 12:00 - BREAK
12:00 – 12:20
WHY DO OUR MESSAGES NO LONGER RESONATE?
Speaker:
Kelly Hunstone, CEO, Social Change
People have changed. And our role as marketers and communicators need to change too if we want to be effective and impactful.
In this talk, Kelly will powerfully demonstrate how and why the ‘message-based approach’ so often used by communicators is out of date and ineffective. She will present you with a new model and approach which will challenge the way many people approach PR and communications. She will explain what you should be doing to ensure your message and mission resonates with your intended audience and delivers the results you are looking for, and she will be tapping into over two decades of experience in behaviour change and behavioural science, to introduce you to some key behavioural theories that communicators should be leveraging in their work. This will be a fascinating talk for people interested in how to use behavioural science to power change and effect.
12:20 – 12:40
The role of transparency in building internal communities
Speakers:
Fiona Blair, Director of Marketing Community and Engagement, University of Reading
Victoria Pearson MCIPR, Head of Corporate Communications, University of Reading
For strategy and communications to be authentic, they need to speak to your internal audiences. This places a premium on a transparent and open strategy and brand building process, that harnesses a wide range of views. Fiona and Vicky will talk about how transparency has played a central role in developing the University of Reading Strategic Plan and how it has been critical to leading the internal community through the challenges facing the higher education sector and the turbulence of COVID-19.
12:40 – 13:00
Live Q&A chaired by Naomi Jones, Chart.PR, FCIPR, Communications and Marketing Director, SUEZ Recycling and Recovery UK
13:00 – 14:00 - LUNCH BREAK
14:00 – 14:40
discussing stakeholder engagement with dex hunter-torricke; facebook's oversight board
Speakers:
Dex Hunter-Torricke, Head of Communications, Facebook Oversight Board
Georgie Weedon, Head of Communications, Signal AI
Headline conference sponsor Signal AI will host a fireside chat with the Head of Communications at Meta’s Oversight Board, Dex Hunter-Torricke. The Oversight Board was created to help Meta (formerly Facebook) answer some of the most difficult questions around freedom of expression online: what to take down, what to leave up and why? Following the theme of ‘Stakeholder Engagement in a Changing World’, Georgie Weedon, Head of Communications at Signal AI will discuss with Dex how the role of PR leaders has evolved over the past 18 months, how it might change going forward, and how to communicate effectively with various stakeholder groups.
14:40 – 15:20 - BREAK
15:20 – 15:40
FROM NUMBER 10 TO ‘NUMBER 10’
Speaker: Rachel Lawrence, Community Engagement Manager, SSE Renewables
Rachel will discuss the challenges of communicating with a wide range of stakeholders for the world’s largest offshore wind farm from Mrs Jones at number 10 who’s having cables installed in her back yard, to Number 10 Downing Street. She will reveal how they are working with their supply chain to shine a light on the construction process and challenge some of the myths surrounding renewable energy assets, as well as providing insights into how PR practitioners can prepare for delivering competent and confident communications to engage and influence stakeholders, as further commitments are made to accelerate the energy transition.
15:40 – 16:00
ALIGNING WITH CLIMATE CHANGE - PANEL DISCUSSION
Speakers:
Anthony Bullick Chart.PR, MCIPR, Managing Director, Outwrite PR (Chair)
Aaron Uddin, Managing Partner, Transformation & Engagement, ERM
Rachel Lawrence, Community Engagement Manager, SSE Renewables
Sarah Binnie, Head of Climate Change, Public Policy, NatWest
The panel will discuss aligning with climate change and engaging with key stakeholders in times of change. Exploring how large institutions are working collaboratively through sustainable projects to have a positive environmental impact in the UK and globally, building public trust and raising awareness.
16:00 – 16:20
Live Q&A chaired by Naomi Jones, Chart.PR, FCIPR, Communications and Marketing Director, SUEZ Recycling and Recovery UK
16:30
Formal conference programme closes. Delegates can continue to enjoy the conference 3D environment and network until 17:30.