
1.
Name Maya Anaokar
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Job title and company Brightbay Media, Director
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When did you join the committee? 2025
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Why did you join? The chair, Steph Snow, asked me very nicely to rejoin the committee and curate the monthly newsletter.
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How long have you worked in health comms/PR? More than 20 years
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Your new best friend knows nothing about health communications or PR, how do you describe your job to them in ONE sentence? I make sure important health information doesn't die in a PowerPoint somewhere.
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2025 predictions for health comms/PR? – Less of a predication, more eager anticipation of how the wish-list in the 10 Year Health Plan for England: fit for the future will turn into action. And once we know what those actions might be, how NHS England and the Department of Health and Social Care will communicate them. As communication experts are among those whose jobs are marked for the chop across the NHS, I will be interested to see how the new models of care are explained to patients and staff.