What is PR?

What is PR?

The CIPR define public relations (PR) as "the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics".

With no two days the same, the chance to pursue your passions, work together with a wide range of people and make a real difference to the success and performance of a brand, a company, charity or an organisation, makes public relations a rewarding career to seriously consider.

According to the CIPR's State of the Profession 2024 Report, key tasks for public relations (PR) professionals include:

Copywriting and editing
Stakeholder relations
Media relations
Crisis, issues management
Management of people, resources

Why choose PR?

PR could be a perfect career for you if you have an interest, talent, or experience in:

Art and design
Business
Communications
Creative writing
Current affairs
Events – design and planning
Journalism
Politics
Popular culture
Social change – making tangible difference to people’s lives
Social media
Technology

If you want to know more about what working in the exciting world of public relations involves then look no further than the CIPR Excellence Award winners that highlight the incredible and impactful work happening across the industry in PR agencies and across organisations of all sizes.