AI in PR

The CIPR Artificial Intelligence in Public Relations - #AIinPR - panel was founded in February 2018 to explore the impact and opportunities of artificial intelligence on public relations and the wider business community.

The #AIinPR panel has established an international reputation as a centre of excellence for promoting knowledge and understanding of AI within public relations, for its advisory role to businesses, organisations and brands, and for its focus on supporting practitioners to upskill into the areas of data, automation and artificial intelligence.

The AI and Big Data Readiness Report

The Artificial Intelligence (AI) and Big Data Readiness Report provides an analysis of a global survey of PR practitioners and provides an overview of current AI understanding and preparedness within the industry.

Download here (pdf)

Ethics Guide to Artificial Intelligence in PR

The world's first ever AI in PR ethics guide is out now.

Download UK edition (pdf)
Download Canadian edition (pdf)

AI in pr activities

The #AIinPR panel will undertook several key work projects in 2018 and 2019. Future work will further support communicators to understand the requirement to upskill into data, automation and artificial intelligence and to work smarter and faster in their own roles, but also to understand the vital associated ethical challenges of automation and artificial intelligence builds and deployment.
AI in PR activities 2018 and 2019