The CIPR Artificial Intelligence in Public Relations - #AIinPR - panel was founded in February 2018 to explore the impact and opportunities of artificial intelligence on public relations and the wider business community.

The #AIinPR panel has established an international reputation as a centre of excellence for promoting knowledge and understanding of AI within public relations, for its advisory role to businesses, organisations and brands, and for its focus on supporting practitioners to upskill into the areas of data, automation and artificial intelligence.

ai in pr: 2020 activities

The #AIinPR panel will undertake several key work projects in 2020, building on the successful outcomes of 2019 and 2018 and supporting communicators to understand the requirement to upskill into data, automation and artificial intelligence and to work smarter and faster in their own roles, but also to understand the vital associated ethical challenges of automation and artificial intelligence builds and deployment.

In 2020, the #AIinPR panel will:

  • Build on the success of the 'AI in the Professions' Research, at The Alan Turing Institute, London and continue to research the onset of automation and artificial intelligence on and in PR.
  • Publish the first 'AI in PR Ethics Guide' in the world (August 2020) and seek endorsements from global PR industry bodies, academia and business.
  • Continue to raise the profile of its work to communicators via CIPR and industry events around the world and through collaboration with global PR bodies.
  • Continue to formally contribute and respond to high level consultations and papers on artificial intelligence and its impacts and opportunities on society and also the professions.
  • Work further with businesses and organisations in the UK and globally to increase awareness of the vital role of communicators in advising and guiding on automation and AI deployment and the huge ethical considerations required.
  • Continue to work with academia and PR bodies on further education and awareness raising for communicators.

ai in PR: 2019 activities

The #AIinPR Panel achieved outstanding success throughout 2019, further raising its profile across the UK and world and being recognised and endorsed by global PR industry bodies as well as businesses, organisations and brands.

In addition, the #AIinPR Panel was a highly commended award finalist at the MemCom Awards for its Skills Wheel, as featured in its globally acclaimed research report - 'Humans Still Needed'.

•    The world exclusive AI in the Professions research report exploring the application of AI to the professions based on a literature and contemporary paper review, highlighting PR is 'Sleepwalking into AI'. This report was supported by The Alan Turing Institute, the Confederation of British Industries and the Chartered Institute of Marketing
•    The launch of the #AIinPR tool stack - an international network of third-party sources to improve AI knowledge and expertise among CIPR members.
•    A series of guides on the application of AI in PR and the media
•    Support for CIPR regional and sector groups, and overseas PR bodies, with speakers, content and advice and guidance on #AIinPR.

AI in pr: 2018 activities

In 2018, the panel published its exclusive and world-leading 'Humans Still Needed' research report and led #AIinPR events across all of the UK nations.

AI in PR Reports and primers

AI: A literature repository - New The effects of AI on the professions: A literature repository (PDF)

Introduction to AI  by Jean Valin Hon FCIPR
AI and Data Ethics by Ben Verinder Found.Chart.PR, FCIPR
AI and Data Ethics - consequences for PR by Ben Verinder Found.Chart.PR, FCIPR
The Impact of AI in Media and PR by Andrew Bruce Smith FCIPR

Other outputs

#AIinPR webinars
#AIinPR Crowdsourced tools database
Humans still needed: an analysis of skills and tools in public relations Humans still needed: an analysis of skills and tools in public relations (PDF) by Jean Valin Hon FCIPR
Artificial Intelligence and the New Imperative for Communications (WeComms AI White Paper)


Automation could affect 27% of PR jobs - ONS study
Ethical Marketing News
29 April, 2019

Interview With Maria Loupa, Account Director at Ballou PR 
21 January, 2019

With AI and Workforce Automation Entering Brand Communications, How Do We Keep Content Ethical?
Content Standard
25 July, 2018

CIPR’s new research reveals effect of artificial intelligence on PR
Communicate Magazine
25 May, 2018

Opinion: We must use AI to excel in the next frontier of PR
24 May, 2018

Artificial Intelligence in PR & business - friend or foe? 
23 May, 2018

Humans still needed - CIPR research reveals the impact of AI
23 May, 2018

Use tech to be human urges PR report
Scott Gutthrie
23 May, 2018

Humans still needed: AI use in PR to treble in three years, report suggests
23 May, 2018

Why is PR sleepwalking into the threat of artificial intelligence?
Paul Sutton
4 April, 2018

Artificial intelligence making PR smarter


AI and Public Standards Review consultation response (PDF)
CIPR #AIinPR response to European Commission AI Stakeholder Consultation on Draft AI Ethics Guidelines - January 2019

ai in pr panel members

Chair: Kerry Sheehan Chart.PR, FCIPR - UK Government
Stephen Waddington Found.Chart.PR, Hon. FCIPR - Wadds Inc.
Professor Anne Gregory Hon. FCIPR - Huddersfield University
Jean Valin Hon. FCIPR - Valin Strategic Communications
Andrew Smith - Escherman
Emma Thwaites - Allegory Agency
Mark Burey MCIPR - The Alan Turing Institute
Philip Young MCIPR - Birmingham University
Maria Loupa MCIPR - Ballou UK

Contact details:
Follow the conversation about #AIinPR on Twitter and contact Kerry Sheehan if you'd like to know more.