Our annual research into the PR industry explores the trends, issues and challenges facing public relations. It provides the largest and most statistically robust investigation of its kind. From skills and salaries to diversity and gender pay, find out how the industry has evolved with our leading data on every aspect of the PR profession.  

PR in a pandemic 2020/21

This research explores the impact of the COVID-19  with a focus on how practitioners and the industry have been impacted by the pandemic and what it might mean for the future of the profession.
Download the report here.

State of the Profession 2019/20

This year’s report explores practitioner views on social mobility and being part of a professional community.

Download the report here
Read the news release here

State of the profession 2018/2019

This year’s report focused on the issue of mental health within the public relations profession.

Download the report here  
Read the news release here 

State of the profession 2017/2018

State of the Profession 2015/16

State of the Profession 2014/15

State of the Profession 2013/14

Further information

For any queries relating to the survey or the research report, please contact PR and Policy Manager, Jon Gerlis