Our research reports explore the trends, issues and challenges impacting the public relations profession. This includes our annual State of the Profession research - the largest and most statistically robust investigation of its kind and explores everything from skills and salaries to diversity and gender pay.

Research fund

Members can receive grants of up to £2,000 to conduct independent PR research to enhance the professionalism and effectiveness of PR. Applications are now closed for the 2024 PR Research Fund but if you are interested in applying next year, discover more information about the application process and explore previous research projects.

Find out more


PR Population Report

This report is the most accurate and comprehensive snapshot of the public relations profession to date and explores industry employment patterns, diversity, and demographic shifts.

Download the report here


State of the Profession 2021/2022

This year’s report explores how the PR industry is recovering from the pandemic with a look at recruitment and vacancies as well as salaries, skills, and much more.

Download the report here 

The value of chartership

Our joint research with The Chartered Institute of Marketing (CIM) explores the experiences of chartered members by looking at the impact of becoming chartered and what that means to them and their careers.
Download the report here

PR in a pandemic

This research explores the impact of the COVID-19  with a focus on how practitioners and the industry have been impacted by the pandemic and what it might mean for the future of the profession.
Download the report here

State of the Profession 2019/20

This year’s report explores practitioner views on social mobility and being part of a professional community.

Download the report here
Read the news release here

State of the profession 2018/2019

This year’s report focused on the issue of mental health within the public relations profession.

Download the report here  
Read the news release here 

State of the profession 2017/2018

State of the Profession 2015/16

State of the Profession 2014/15

State of the Profession 2013/14

Further information

For any queries relating to the survey or the research report, please contact PR and Policy Manager, Jon Gerlis