Mandy is an award-winning PR & marketing consultant with over 25 years’ experience. She has worked in-house and freelance in the public, private and third sectors managing multi-disciplinary teams covering all aspects of PR from internal comms to campaigns. Her focus on engaging publics and using evidence to drive PR practice has led her from using traditional market research and engagement techniques to developing online engagement, customer insight, data analytics and integrated campaigns.
Andrew Bruce Smith is a specialist digital PR, social media, SEO and analytics trainer and consultant. With a career spanning 37 years, cited by CIPR in 2018 as “one of PR's greatest thinkers” as part of the CIPR’s list of 70 members who've made an outstanding contribution to the Institute and the wider PR industry. He is a CIPR Fellow, Chair of the CIPR’s AI in PR Panel, has passed Google Analytics Individual Qualification five times and being an approved Google Partner in search advertising.
Ben is managing director of Chalkstream, an agency specialising in reputation research and management, public relations consultancy and training. He is a CIPR Founding Chartered Practitioner, lead chartered status assessor and a judge on several education awards. Ben advises senior teams and boards on strategic planning issues, informed by research insight. He is a guest lecturer on crisis communications for three UK universities and teaches for a wide variety of clients.