Andrew Bruce Smith is a specialist digital PR, social media, SEO and analytics trainer and consultant. With a career spanning 37 years, cited by CIPR in 2018 as “one of PR's greatest thinkers” as part of the CIPR’s list of 70 members who've made an outstanding contribution to the Institute and the wider PR industry. He is a CIPR Fellow, Chair of the CIPR’s AI in PR Panel, has passed Google Analytics Individual Qualification five times and being an approved Google Partner in search advertising.
Stuart specialises in measurement and evaluation, PR strategy, crisis comms, digital and social media for corporate comms and public affairs. He is CEO of SBA, an international agile management consultancy helping in-house PR teams and agencies to modernise communications strategies and improve professional development. He works globally in EMEA and APAC. Client experience includes Rolls-Royce, Google, Tourism Ireland, Siemens, Bayer, the EU, Ukrainian government, Bank of England and IATA.