Introduction to Internal Communication
Introduction, beginners, internal, communication
Course aim
This workshop provides the basic knowledge needed to work in the field of internal communication. It explores the role of internal communication and how it makes a positive contribution to the performance of any organisation, offering a range of practical tips and tools to set you up for success as you begin your internal communications career
Who should attend?
The workshop has been designed for those who are new to the field of internal communication or who have limited experience.
What to expect
• Practical tips and tools
• Real world case study analysis
• Personal reflection
• Group discussion
• Practical exercises
Course objectives
Participation in the workshop will provide you with an understanding of:
• What internal communication is, and what it involves
• The benefits of effective internal communication
• Who your internal audiences are and what they need
• What makes for great internal content and messaging
• The different internal communication channels and how to select the right mix for your organisation
• How to measure your IC success