Member: £320 exc VAT | Non-member: £440 exc VAT
Course aim
This course outlines the principles of effective writing and shows
how to apply them to everyday public relations writing tasks. It covers
different writing styles and offers practical advice on how to adapt
them for different documents such as news releases, feature articles and
blog posts.
Who should attend?
This course is ideal for practitioners with relatively limited PR
experience, as well as more qualified professionals wanting to improve
their all-round writing skills.
What to expect
- a combination of guidance on general principles, practical exercises, group discussions and hand-outs
- analysis of writing examples (good and not so good) to gain lessons applicable to day-to-day practice
Course objectives
Participation in the course will provide you with the knowledge to:
- understand the key principles of Plain English, including brevity as the prime driver of clarity
- understand the role of different PR communication tools such as
press releases, feature articles, blog posts, briefing documents, case
studies, etc.
- enhance your press release writing skills
- understand how feature articles differ from press releases
- apply the general principles of good writing to other PR writing tasks