Section 1: Lobbying & public affairs

   Outcomes:

• Insight into the concepts of lobbying and public affairs
• Introducing the key aspects of what 'good' looks like
• Techniques for effective lobbying and public affairs
• Real-world examples and case studies of lobbying and public affairs

Section 2: Effective political engagement

Outcomes:

• Understanding what practical steps can be taken to deliver effective political engagement
• How to develop political relationships
• The key techniques that can be employed to effective political engagement
• Apply key principles in to enhance engagement and build relationships
• Explore real-world examples highlighting the benefits of effective engagement

Section 3: Engaging All-Party Parliamentary Groups

Outcomes:

• Answer the question, 'What is an All-Party Parliamentary Group (APPG)?
• Explain the role of APPGs in the policymaking process
• Understand the rules governing APPGs
• Explain how and why you might engage APPGs as part of your public affairs activities

Section 4: Stakeholder advocacy & partnership campaigns

Outcomes:

• Answer the question, 'what is a stakeholder?
• Explain why you should engage with stakeholders
• Explain how to identify your stakeholders and understand their motivations
• Understand the benefits of partnership campaigns
• Explain how to build advocacy

Section 5: The critical role of ethics in public affairs

Outcomes:

• Understanding how to think about ethics in public affairs
• Learn more about the voluntary codes that apply
• Appreciate the statutory codes in Westminster and Scotland
• Explore real-world examples of ethical failings

Section 6: Public affairs strategy development

Outcomes:

• Be able to conduct a PESTLE analysis
• Gain the ability to perform a SWOT analysis
• How to formulate clear aims and SMART objectives that align with their organisation's goals, enhancing their public affairs strategies
• Become familiar with a range of public affairs tactics and tools, enabling them to effectively implement their strategies and achieve desired outcomes
• How to measure the success of their public affairs efforts through the establishment of KPIs and regular evaluation practices, linking achievements back to their aims and objective

Section 7: Lobbying & advocacy across the four nations of the UK

Outcomes:

• Understand the concept of devolution
• Differentiate between devolved and reserved matters
• Navigate the political structure of the UKApply best practices in lobbying and advocacy

Duration of the Full series course: 3 hrs 10 mins

Once you register, you'll have access to the content for the next 6 months and will be notified a month prior to access being withdrawn.

Once completed, you can log 10 CPD points as a custom activity.