Content management

Course aim
This two-day course provides PR practitioners with a thorough grounding in content management. It will show the importance of valued content as a constituent of any PR programme, as well as providing guidelines on developing a content strategy framework, content curation, creation and distribution, available tools and the measurement and evaluation of any PR-driven content marketing efforts.

Who should attend?
Anyone responsible for planning, creating and publishing online content.

What to expect

• practical understanding of content marketing and how it can be applied to your public relations programmes
• demonstration of best practice case studies
• group discussions and sharing of experiences.

Course objectives
Participation in the course will provide you with training on:

• the main principles of content marketing and how it can be used in PR
• how to integrate content into a PR programme
• how to create and implement a content plan
• the principles of corporate storytelling
• PESO and how/why it matters
• available tools and what they can be used for
• content measurement and evaluation.