Course aim Sharing video content on social media undoubtedly increases reach and engagement but creating videos regularly can be costly and time-consuming. Smartphone video is an effective way to promote your messages online and bring some of your video production in-house. It is quick, easy, and fun. What is more, video literacy skills are rapidly becoming a must-have asset for ambitious, forward thinking PR professionals.
This introductory course covers the basic skills and knowledge you need to plan and shoot short, punchy videos using just a smartphone and a minimum of inexpensive accessories and apps. Who should attend? Most of our delegates are communications and digital content operatives tasked with producing short, simple videos for social media and websites. No prior experience is required. If you can use your phone you can produce quality video!
What to expect
Course objectives Participation in the course will give you the knowledge and skills to:
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