This course lifts the lid on Google Analytics for public relations professionals. It provides an introduction to data-driven PR and an insight into how to use Google Analytics to measure and prove the value of PR and social media activity. The workshop has been fully revised to focus on Google Analytics 4, in light of Google’s March 2022 announcement to end support for Google Analytics 3. Who should attend? Suitable for anyone who wants to make better use of data contained in Google Analytics 4 to create more effective and valuable PR programmes. What to expect
Course objectives Participation in the course will provide you with the knowledge of:
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