Lead generation

Course aim
The lead generation course is an introduction to the concepts, skills, tactics and tools you need to be successful at lead generation. Lead generation is a fundamental first step in the sales process.

Who should attend?
This course is intended to benefit anyone who is involved in or responsible for generating new business or developing existing business for either their own business or the businesses of clients.

What to expect?

• Concepts of lead generation.
• Inbound vs. outbound lead generation.
• Tips and tactics for successful lead generation.
• Effective tools for lead generation.

Course objectives
Participation in the course will allow you to:

• Understand the core concepts of lead generation.
• Enable you to create lead generation plans.
• Subtly move leads up the sales funnel towards closure.
• Identify, choose and use the most appropriate lead generation tools.