Course aim Although seen as cousins, public relations and marketing have much to teach each other. This course explains to PR practitioners what marketing is really about and provides a new perspective on their own discipline. Making the most of what PR practitioners already know, it is an excellent way to ‘sidegrade’ into marketing. Who should attend Anyone who wants a fresh look at public relations, wishes to expand their client offering, or needs a better understanding of what marketers bring to the table. Freelance practitioners are particularly welcome. What to expect
Course objectives Participation in the course will provide you with the knowledge to:
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