Reputation management

Course aim
This course encourages you to consider the role of public relations in reputation management. You will look at some of the issues surrounding it:

• What can we do to manage performance?
• How do you build up and maintain a good reputation?
• Can you turn around a bad reputation

Who should attend?
Suitable for practitioners involved either by clients or your organisation with questions of reputation management: How important is reputation and how should it be managed?

What to expect

• share the experience and knowledge of fellow professionals through facilitated discussion
• practical exercises and case studies
• a participative course

Course objectives
Participation in the course will provide you with the knowledge to:

• understand the importance of reputation management
• understand reputation as an asset to any organisation, comparable to assets such as the organisation's financial resources, intellectual property and the people who make up the organisation
• advise on approaches to managing and measuring reputation
• assess reputation risk, minimise threats to reputation and vulnerability to damage to reputation