Writing content for company media CIPR

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Writing content for company media

All courses

Writing content for company media

Writing, content, company, media, newsletters, magazines, e-zines, blogs

Course aim
This practical course shows you how to write interesting and engaging content for your organisation’s print and digital publications, ezines, emailers and blogs.

Who should attend?
Suitable for anyone responsible for finding, writing or editing news stories, articles and blog posts.

What to expect

a practical course that shows you how to write content that people want to read
an opportunity to bring an example of your writing for the trainer to review
a highly participative course with individual feedback

Course objectives
Participation in the course will provide you with the knowledge to:

recognise what makes a successful publication and blog
find good stories, select the right content and make 'dull' stories interesting and engaging
make the most of headlines, opening paragraphs, quotes and captions
work effectively with contributors
integrate company messages into articles while keeping stories interesting for the reader
adapt writing styles to suit the subject, message and readership
make images, layout and design work to your advantage

When

07/06/2022 09:30 - 16:30
GMT Daylight Time

Where

London

Date	Location	Register	Hidden	Hidden	Hidden	Hidden
18/06/2024	London	Register	18/06/2024 16:30:00	etc.venues Marble Arch 86 Edgware Road London W2 2EA	WCC180624	Writing and editorial
19/09/2024	Online	Register	19/09/2024 15:30:00	Online	WCC190924	Writing and editorial
26/11/2024	London	Register	26/11/2024 16:30:00	etc.venues Marble Arch 86 Edgware Road London W2 2EA	WCC261124	Writing and editorial

Level

Intermediate

CPD

10.00