Sector group nominations for positions on Council. Click on the links below to skip to individual statements.
Andrew Bartlett (STEM Group)
Now in my 25th year in PR, I am director of the industry and engineering practice at Six Degrees, a Reading-based consultancy that specialises in the science, technology and engineering sector.
I started life as a research engineer in the automotive industry before making a career change to start at the bottom again in PR. After completing the CAM Foundation certificate and diploma I became a full member of the CIPR in 1992.
I was a founder committee member of the reformed STEM Group in 2003. I was proud to serve the Group as Chair, during which I regularly attended council meetings, and I have continued as committee member.
I am particularly interested in encouraging professional development. I am signed up for CPD and expect to achieve accredited status very shortly. I am also leading the drive for my colleagues to achieve their own CPD targets.
If elected I look forward to providing a voice on council for people working in the STEM sector, as well as a voice for those who work and live outside London. At the professional level I am particularly keen to help continue the good work that the CIPR is doing in promoting the need to adopt a rigorous approach to measurement.
Rachael Clamp (Public Affairs Group)
I am a strategic evidence-based communications professional with more than fifteen years of experience in the B2B marketplace. I have developed and delivered both strategic and tactical integrated campaigns across the communications disciplines. My work is driven by my desire to achieve successful measureable outcomes in any of the campaigns and projects with which I am involved. This tenacity, focus and commitment already carries through to my activity on the Public Affairs Group committee and will be reflected in my work on the Council should I be fortunate enough to be elected/receive your vote.
On a day to day basis we, the members of the CIPR, protect the reputations of, promote the brands of, lobby for and shape the perceptions of organisations worth billions of pounds. With the proliferation of social media and 24-hour news and the advent of the Lobbying Act and Bribery Act, our profession has been seen by some as less necessary when in reality our skills are essential now more than ever.
I joined the CIPR to be part of an organisation that understood my profession and that would help me develop my career regardless of what sector I moved to or which discipline I focussed on. The institute continues to encourage and support my professional development. I now want you to give me the chance to be able to develop the CIPR as it continues to support our profession.
In recent years we have talked of the developments taking place in the PA and PR industries, of the changing strategic importance of the communications professionals in the Boardroom and finally of 2014 being the year of change for the CIPR. We are all part of that change. I am excited to be involved with the work the CIPR is undertaking, and as a member of the Public Affairs Group committee I am enthusiastic to be working to overcome the demands these changes are raising. In particular, I look forward to supporting the CIPR and our group members through testing times.
The year of change has moved the CIPR many positive steps forward, however I believe that we still have much to achieve as an organisation. We need to:
- build our standing as a serious player and ensure our voice is heard by employers, media and stakeholders;
- support the continued professionalisation of our membership through Continuous Professional Development, educating employers and influencing regulatory bodies;
- engage more effectively, frequently and innovatively with our diverse and dispersed membership and potential membership;
- always push the standards of transparency, integrity and accountability higher.
Second statement (27 August 2014)
I am proud to be one of the candidates, along with Simon McVickers and Grant Thoms, to have been nominated by the Public Affairs Group committee for the Council elections.
Having been nominated to the Sector Group List my focus, if elected, will be:
- to ensure a strong voice and representation for the almost 1,000 members of the Public Affairs Group
- to work to develop CPD resources to be more relevant and therefore attractive to Public Affairs professionals
- to continue the strengthening and development of relationships between the Group and the CIPR HQ
- to collaborate on projects that encourage employers to request/demand professional qualifications when recruiting PR and PA practitioners.
The election for the 2015 Council presents a very exciting opportunity for the CIPR and its members. If you vote for me I will ensure that the Public Affairs group, which is by no means a majority within the CIPR but is a significant minority and one of the largest sector Groups, makes the most of this opportunity.
To be able to do any of the above I need your vote. Please vote for me.
David Hamilton (Fifth Estate Group)
I'm Head of Public Relations at Action for Children, one of Britain's largest charities, which works directly with more than 300,000 children, young people, parents and carers each year. I coordinate the charity's communications with key audiences across England, Wales, Scotland and Northern Ireland.
Through my experience working at Action for Children, and previously in local public services, I know how public relations can change things for the better. As professionals, we know that PR isn't just about what you say: it's about everything you do. Reputation and public relations have never been more important, from recruiting the best people, through resilience during crises, to advocacy.
As well as having 15 years' experience in the industry, I have served on committees and councils for many years, including:
- Four years on the CIPR Fifth Estate Executive Committee (supporting members in not-for-profit organisations)
- Three years on the PRCA PR Council (supporting PR professionals in agencies and in-house)
- Over a year on the CIPR Local Public Services Executive Committee (supporting members in local public services)
- A recent appointment to the EVCOM Senior Advisory Council (supporting professionals in visual communications and events)
I regularly speak at industry events, contribute to publications and magazines, and volunteer during evenings and weekends to support activities that benefit charities and the wider industry. I judge industry awards and I have written the public sector column in PRWeek and PR features for The Guardian.
I was on the employers' panel that helped set up the first national PR Apprenticeship scheme, to help bring in young people from more diverse backgrounds into the profession.
I am involved in a mentoring programme, which provides support to other PR professionals so they can reach their full potential.
This June, I was presented with the Institute of Directors (IoD) Award at the CIPR Excellence Awards for my work on stakeholder management and reputation.
Why vote for me?
PR is a growing profession with a bigger role than ever before. We should step up and focus on why we're needed – and show the people who make decisions why their reputations matter, and why PR professionals are the people to build them up. CPD is an important way to do this, but not the only one. We need to face new challenges with confidence.
We might think, for instance, that new digital agencies are a threat. But digital is a new communications channel – it's not a substitute for good PR. The medium mustn't override the message: our expertise lies in getting the content right, knowing who we need to reach and understanding what will resonate. Technology has given us new tools, and we know how to make the best use of them.
I want to bring a different approach to the CIPR Council. I want your support for a fresh set of ideas – challenging old ways of doing things and looking out, not in. Please give me your support.
Eva Maclaine (International Group)
At over 1,100 members, CIPR International is one of the Institute's largest sectoral groups, represented in over 80 countries. Its members' needs and ambitions deserve to be championed at the highest levels of the CIPR.
Since becoming Chair of the CIPR International Committee in 2013, I have developed the group, making sure it is relevant to members and, although I was elected to Council in 2013 in my own right, I have always promoted the interests of CIPR International at Council and this year also to my Board colleagues.
In spite of a fluctuating committee, we have achieved a tremendous amount including developing a proper strategy, applying measurement, undertaking benchmarking and greatly increasing our digital presence to help members connect. Our flagship annual event at the Houses of Parliament, the Maggie Nally Lecture, where we debate PR issues of the day, continues to be highly popular. Whilst our Douglas Smith Student Award, focuses on young talent and helps develop the future generation of PR professionals.
My group's commitment to professionalism and lifelong learning is demonstrated by providing as wide an access to our events as possible with an energetic webinar programme to help develop the skills of members wherever they live. This is supported by information on our LinkedIn pages.
Our progress has resulted in an increased membership since May 2013 of 16%. And we are not just growing in the UK but this year facilitated the launch of a new Swiss Chapter, under CIPR International's auspices.
But there is much more to do. I should like to develop further some of the strands of our ambitious programme and consolidate what we have begun. It is important that our members have a voice which is heard by those who decide the CIPR's strategy.
Since my election in 2013 to Council, CIPR International is now integrated across the CIPR with strong relationships with numerous groups and at senior levels. The CIPR's Executive Board and officers have all been extremely supportive. As a Professional Practices Committee member I am also helping to shape an Ethics agenda and contributing to round table discussions with the PRSA in September. In addition I contribute to the strategic direction of the Institute, and champion the importance of global public relations and closer relations with international organisations.
In the 21st century we live in an ever smaller world in which we can travel almost anywhere virtually and through which we can forge new relationships with people from other cultures. I see this as a huge positive for the CIPR and I would be privileged to serve you, our members by continuing to contribute to CIPR and to CIPR International as an elected Council member. I hope you will support me with your vote.
Second statement (27 August 2014)
I have served on Council for two years and was lucky enough to have been elected to the Board this year also. I don't feel remotely ready to leave! And this is why.
I want to concentrate on bringing value to your membership, wherever you are. Whether you are in Aberdeen or Abuja, London or Lausanne, Walsall or Warsaw, CIPR membership must bring value.
- Increasing recognition of CIPR members' value to business: if employers and clients understand the work of the CIPR they will value its membership. I will help explain the many ways in which we help businesses develop.
- Increasing your value to your employer or client by developing your full professional potential through skills training of the highest standard, relevant to you.
- Promoting real measurement as an essential component of good PR practice so value can be assessed accurately.
- Increasing value through international partnerships: the CIPR is enormously respected worldwide but it does not exist in isolation. Partnerships with other professional organisations, wherever they are, enrich our experiences and broaden our professional understanding.
- Increasing the value of your professional network by helping you make contact with those whom you value and who can help you develop and learn.
- Establishing PR as a force for good through the Professional Practices Committee and forging ahead with this agenda so that ethics remains an essential, valuable core of our offering.
These thoughts are what motivate me in my working life; I hope they resonate with you. If elected I will continue to work with my Council colleagues to make these things happen.
Please vote for me!
Mandy Pearse (Local Public Services Group)
I have been a practising PR and marketing professional for over 20 years and a member of the CIPR since 2002. I hold an MBA and I'm also a Chartered Marketer.
I spent many years managing communications in the public sector before setting up my own agency in April 2012. We provide communications consultancy and training to clients across the South West many of whom are in the public sector. I also set up a pro bono service for micro businesses in South Devon to provide access to digital PR and marketing expertise.
Outside of business I am currently an appointed school governor and a board member for the building of a multi-million pound theatre. Previously I have been an elected board member for a major health trust.
I am currently Vice Chair of the CIPR Local Public Services Committee (CIPR LPS). Our sectoral group is one of longest standing and represents members working in local government, national parks, police and fire services. The sector employs thousands of PR professionals and makes a considerable impact on how the profession is seen by people in their day-to-day lives.
I benefited from the work of the CIPR LPS group over many years including entering, and on occasion winning, the sector's Excellence awards. Now I devote time to making sure others have the access to the training and support from their industry body that I found so valuable early in my career.
Being based in Devon, I have also worked with the CIPR South West group to support more activities across the region and am keen to develop more joint sectoral and regional events.
I believe that as an institute we need to vigorously promote professional best practice and ensure adherence to the highest standards of ethics. This is particularly important at a time when we face challenges from other bodies to be the voice of the industry and attacks from national media over the reputation of PR.
We need to make appropriate entry and ongoing professional development requirements of our members to ensure standards are maintained. We also need to deliver high quality affordable training, which is appropriate for all members whatever stage of their careers.
More training opportunities must be delivered at regional centres to ensure we are accessible to our members across the UK. There is a key role for the regional and sectoral committees to play in developing this agenda.
I passionately believe that our industry provides one of the most exciting, fulfilling careers possible but that we still have a lot of work to do if we are to attract more people into the profession from different backgrounds.
In summary if elected to the Council I would be a strong advocate of professional development and practice, provide a voice for members in the public sector and the regions and champion diversity in our membership.
Katherine Raven (Fifth Estate Group)
I have worked in the PR industry for over nine years leading the communications for national health charities. I'm currently a Senior Communications Manager at the Royal National Institute of Blind People, the UK's largest charity supporting people with sight loss. I lead the charities integrated communications for an initiative called UK Vision Strategy, a framework for change to improve eye health and sight loss services.
I became a member of the CIPR in 2008 when I successfully completed my CIPR Diploma at London Metropolitan University. This was a key point in my career as it enabled me to fast track into management and win awards for my work, including a marketing strategy 'grand prix' award.
Achieving my Diploma inspired me to become more involved in the CIPR. In 2011, I became a member of the CIPR's Fifth Estate executive committee. This role enabled me to work with the committee to deliver an innovative programme of training events to support PR professionals in the charity sector. The committee received the CIPR's award for the best sector group in 2012. Last year I was very proud to be selected as the committee's Deputy Chair.
Why vote for me?
During my career I have experienced how the PR profession has had to continually change and adapt to the news hungry world which we now operate in. Never before has it been more important for organisations to invest in effective PR. Our role as PR professionals is no longer just about media relations but includes delivering an integrated communications strategy using a spectrum of tools.
I would like to join the Council to ensure the CIPR effectively equips PR professionals to meet this challenge. If you vote for me I will work to ensure CIPR's training and support offer to members is forward thinking and inspiring. Please give me your support.
Jim Sutton (STEM Group)
STEM communication is at the very heart of macro economic and political decisions. It also has a huge impact on how we live and work.
Everything from the continued discussions on climate change, the MMR vaccine or how we deal with the increasing pressure on data privacy is wrapped up in the way we communicate complex subjects to policymakers, businesses and consumers.
In the field of B2B and consumer technology there has never been a bigger opportunity for public relations to change perceptions as markets continue to become disrupted with new products and services.
New scientific research and breakthroughs in engineering need to be communicated accurately and engagingly to the right audiences or their benefits will be lost to the world.
The CIPR STEM Group therefore plays a vital role in both championing this incredibly important sector of the profession but also in maintaining standards and encouraging a culture of personal development within it.
Both as a committee member, Vice Chair and now Chair of the STEM Group I have organised events and workshops that brings the community together with journalists, communicators, broadcasters and PR professionals so that we can share knowledge and improve our profession.
As Director of Proof Communication I am in the leadership team of a growing and successful agency with both public and private sector clients.
CIPR Council guides the profession and for this reason it is very important that it has voices from STEM on it.
For these reasons I humbly stand for election.
Simon Thompson (Corporate and Financial Group)
As Head of Corporate Communications and Media Relations at the Institute of Chartered Accountants in England and Wales, I see first-hand the importance of professional bodies, the value that they provide to members and the crucial role they play in upholding standards. With my day job, as well as leading a large media and corporate communications team, I also have experience of the challenges facing our staff, our board and council in running a successful and vibrant organisation for its members.
I have been involved with the CIPR for over seven years. I joined the Professional Practices committee in 2007 and the Corporate and Finance Group committee in 2009. I became the Group's treasurer in 2010 and was elected its chairman this summer.
The sectoral and regional groups play a very important role in supporting CIPR members – for many, they are the public face of our institute. They provide events, networking and support that create opportunities for members and gives them that edge in their careers.
I want to ensure that the CIPR continues to invest in our groups, giving them access to the advice and resources they need to be able to do the best job they can for their membership. I think we can be doing a lot more to share our experiences, what works and doesn't work – as well as collaborating on events and initiatives for members across the country and beyond.
Jenni Wheller MCIPR (Inside Group)
Who am I and why should you vote for me?
- I'm an experienced internal communicator championing the role that internal communication plays in adding value to organisations.
- I believe internal communicators should have their voices heard.
- I want to continue to raise the standards of professional development across all disciplines. CPD must be relevant to members, employers and clients.
- I want to make information from CIPR Inside easier to find, trusted and valued.
- I want us to work together to define how we measure and link to business performance. CIPR has already delivered guidance through its work with AMEC and I want to see more work like this, aligned to the internal communications profession, which will support it becoming a reality.
- I want to inspire a generation into the profession.
Who I am
I'm Chair of CIPR Inside and have been involved with the group for a number of years as a committee member and Treasurer. I work in London as Head of Internal Communication but have held both Internal Communication and PR roles, both in-house and agency with a mixture of public and private sector.
I'm passionate about internal communication and what it can help businesses achieve, which is why I co-founded The IC Crowd 18 months ago. I value professional development, recently completing the CIPR Internal Communication Diploma.
My link to the CIPR
CIPR Inside is the voice of internal communication within CIPR, a group that makes an impact on our industry and the professionals within it. With a voice on the Council, we can make sure internal communications is part of the conversation about professionalism, development and ethics. We will be there when decisions are made about the future of CIPR and how it adapts to meet our members' needs.
I've been involved with CIPR Inside for a number of years, before becoming Chair in March. We've focussed the Committee on specialist subjects and events, and at our conference in October I'm planning to launch a three year strategy.
What I can do for the industry
I believe there's a fundamental difference between PR and internal communication, but that doesn't mean that the two aren't intrinsically linked. CIPR is the professional body to champion this link. Working together, we can make sure that internal communication stays at the top of the agenda for our senior teams and they understand the power of getting it right.
I want to inspire people to work in communications and engage members to help them navigate their careers. I want to make sure that organisations understand that value, and use CIPR as a mark to find a professional who can deliver what they need.
Paul Wilkinson (Construction and Property Group)
When I started my career in construction PR, I identified membership of the IPR (as it then was) as an objective, and set out to gain the necessary qualifications to join the Institute as a full member, successfully completing them during the 1990s. I have remained a member, through spells of in-house employment and as a freelance PR professional, ever since. I have worked in the construction industry – a sector arguably much in need of reputation management – for more than 25 years, and have learned lots from involvement with members of the CIPR's Construction and Property special interest group (CAPSIG) during that time.
Having served on the CAPSIG committee and been elected chair in February, I am therefore honoured to be nominated by CAPSIG for election to Council. However, if elected, my brief would clearly extend beyond sectoral interests.
I am an accredited practitioner, committed to continuous professional development, and believe that CPD should be fundamental to maintaining one's status as a communications professional. I welcomed the current President's encouragement for sectoral groups to run training events outside London (CAPSIG has already jointly promoted an event with the Wessex Group).
An advocate of B2B social media use since the mid 2000s, I was invited to join the CIPR's social media panel earlier this year, and - as a Wikipedian since 2003 - have contributed to its guidance on Wikipedia, among other subjects. The afore-mentioned Wessex event showed how social media now plays a critical role in organisations' crisis communications, and the panel is aiming to make itself redundant once social media is embedded across the CIPR as a natural part of our communication role. I like this aspiration.
I have seen how social media can help create and maintain informal communities of practitioners, but could the CIPR do more for its freelance members? If elected to continue on Council, I would help the CIPR be more proactive on behalf of its micro-business owners. Many of us have unique skills and experience, often usefully complementing those of in-house or consultancy PR teams; let's see the CIPR support a freelance PR network, helping us share ideas, find relevant associates, and grow our businesses and our standing as ethical communication professionals.