Full results

Below is the full set of results from our 2014 Excellence Awards.

1. Corporate and Business Communications Campaign

This award is made for the best business or trade campaign which has built awareness, enhanced company reputation or generated business through the use of public relations.

Winner

  • M&C Saatchi PR
    The world's first smartwatch bank

    The judges were impressed by the M&C Saatchi PR 'The world's first smartwatch bank' campaign because they felt it was so much more than 'just a good idea'. The campaign was highly original and creative. However even more importantly it linked directly back to business objectives and delivered tangible business opportunities to the client, Intelligent Environments. M&C Saatchi demonstrated strong understanding of the client's business needs and competitive environment. Most impressively the team didn't just deliver an outstanding campaign but also invented a new product line for the client– the new smartwatch which it is now showcasing to a range of potential customers.

    Case study (PDF format, opens in a new window)

Finalists

  • Bechtel
    Bechtel's We Build Rail Campaign
  • Brands2Life
    VMWARE CLOUD COUP D'ÉTAT
  • CCgroup
    CCgroup and Arieso's Hungry Handsets III
  • Firefly Communications
    Technology on the high street
  • Royal Mail
    Royal Mail Privatisation

2. Financial and Investor Relations Campaign

This award relates to a public relations campaign undertaken in support of a major initiative in either the retail, corporate or institutional financial markets – domestic or international. Campaigns should have been targeted at the business, City or investor relations community primarily, although they can also include corporate reputation campaigns aimed at the public.

Winner

  • Santander
    Winning the Current Account Switching War

    This campaign demonstrates clear alignment to business objectives and the overall strategy of the bank. The results achieved are impressive in terms of new account acquisition, employee engagement and take-up of the 123 Current Account and market share growth in a crowded and competitive market. This hard working campaign, which is part of a wider integrated marketing communications programme, has been instrumental in helping to shift perceptions of Santander in the current account market.

    Case study (PDF format, opens in a new window)

Finalists

  • Brands2Life
    A RECORD-BREAKING CROWDFUNDING CAMPAIGN: UBUNTU EDGE
  • Cohn&Wolfe
    Scottish Widows - 'Decades Apart'

3. Internal Communications Campaign

This award recognises how on-going strategic communications, or a significant public relations project, has engaged internal stakeholders such as managers, employees, trade unions etc. to promote corporate objectives, whether in the public or the private sector.

Winner

  • Royal Mail
    Royal Mail Employee Share Offer

    The judges were impressed with the clear link between the communication activity and a business critical decision. This Royal Mail internal communications campaign reacted to an often rapidly changing external environment. Starting from a low employee engagement position this campaign built on learning from previous projects and using a variety of channels and tools, a diverse, offline and nationally dispersed workforce had to see the benefits of the privatisation. The Royal Mail Internal Communications team were able to demonstrate that their campaign had made a massive difference in what was one of the most difficult engagement environments to imagine.

    Case study (PDF format, opens in a new window)

Finalists

  • AstraZeneca / Ruder Finn UK
    50,000 voices coming together as one
  • Department for Work and Pensions
    DWP Welfare Reform Phase 1
  • Knightstone Housing and Halo Media
    Doing things differently
  • Lloyds Banking Group
    Lloyds Bank Revitalisation
  • scarlettabbott with RSPB
    Saving Nature through employee engagement at RSPB

4. Consumer Relations Campaign

This award recognises a public relations campaign which supports the marketing of consumer products or services in all parts of society, including the Arts, leisure and tourism.

Winner

  • Brands2Life
    PESTAURANT - THE WORLD'S FIRST PEST ONLY RESTAURANT

    This campaign is an example of the creation of a unique piece of intellectual property which successfully reinvigorated a brand and overcame a considerable PR challenge. A simple idea was well-executed and is now being replicated across the globe. It clearly demonstrates how PR can successfully drive awareness of a brand and create interest where none would ordinarily exist.

    Case study (PDF format, opens in a new window)

Finalists

  • British Airways
    British Airways - Arrival of its new aircraft
  • Blue Rubicon & McDonald's UK
    Freedom Food pork hits McDonald's menu
  • Fever PR and PlayStation In House PR Team
    Launch of the PlayStation 4
  • London Communications Agency
    King's Cross - Creating a Destination
  • MHP Communications
    Christmas Tinner

5. Public Sector Campaign

This award is made for a campaign that demonstrates the best use of public relations to promote the policies, achievements and services of a public sector organisation, as well as public relations consultancies working in partnership with them, to its stakeholders.

Winner

  • Royal College of Physicians
    Launch of Future Hospital: caring for medical patients

    When presented with virtually nothing this in-house team pulled the rabbit out of the hat and demonstrated the value of public relations in spades and worked with a very challenging stakeholder map to ensure their crucial report had maximum potential impact and could potentially change thousands of lives for the better. The Royal College of Physicians has managed to not only sign up 25 pilot bodies but now has 5 hospital trusts physically implementing their proposals. They also managed to balance the views of their stakeholders and succeeded in getting very rare cross party support on a health initiative.

    Case study (PDF format, opens in a new window)

Finalists

  • Amey and Syndicate Communications in partnership with Birmingham City Council
    Birmingham A38 Tunnels Closure
  • Hope&Glory PR and The Royal Mint
    A Silver Penny for Every Baby
  • Hull City Council
    Hull 2017: Tell the World
  • Staffordshire County Council
    Fostering First
  • TV Licensing
    Excuses

6. Corporate Social Responsibility Campaign

This award recognises a campaign designed to promote sustainability and environmental values in community, social, ethical and reputational issues, that embraces the role of a responsible corporate citizen.

Winner

  • Central England Co-operative and Saffron Lane Neighbourhood Council
    The Saffron Acres Project

    This campaign ticked boxes we didn't even know we had! It took a holistic approach to Corporate Responsibility, encompassing Economic, Environmental and Social benefits, while creating a sound, replicable business model for others. It continues to make a tangible impact on the local community, key partners, suppliers and other stakeholders. Anybody working in CSR could not help but be inspired by the passion, as well as learn from, the results generated by this group.

    Case study (PDF format, opens in a new window)

Finalists

  • Hope&Glory PR and O2
    The Big UpCycle
  • Ketchum
    KSR 2013: Celebrating a Milestone Anniversary
  • Lloyds Bank and Bank of Scotland
    Lloyds Bank and Bank of Scotland Community Fund
  • Teamspirit
    LifeSkills, created with Barclays
  • Unity
    The Shwop Shop for M&S

7. Inclusive Communications Campaign

This award recognises the most inclusive communications campaign or project, which demonstrates how diverse groups and audiences are factored into the design and delivery of messaging, visual content and choice of channels.

Winner

  • Grayling / Anchor Care Homes
    Anchor On Song

    Anchor Care Home and Grayling have a clear understanding of what it means to deliver an inclusive campaign reaching older, LGBT and cross-generational groups. It was an outstanding example of practical and engaging creativity aligned to the organisation's strategy. The campaign reached both individuals and the wider community and has shaped the future lives of residents through the inclusion of music in their daily activity. The campaign generated regional and national coverage across print and broadcast media and the music video achieved 15,000 YouTube views. Furthermore, the single reached number one in the Amazon singles chart.

    Case study (PDF format, opens in a new window)

Finalists

  • Sovereign Housing Association
    Something for everyone at Hanham Hall
  • TTNET
    INTERNET4ALL

8. Public Affairs Campaign

This award recognises a campaign which has influenced the public policy agenda or the legislative process, utilising either lobbying or broader grassroots public affairs tactics. It should demonstrate activities which directly influence political decision makers, especially politicians and/or civil servants. It may be supported by a range of communications activities designed to influence secondary stakeholders (e.g. constituents, business), including alliance building, special events, publications, media, advertising and on-line relations, for example.

Winner

  • Association of Colleges
    No Free Lunch?

    Disadvantaged 16 to 18-year-olds in further education colleges across the country owe their daily free lunch – from September 2014 - to the perseverance of the Association of Colleges' (Aoc)'s 'No Free Lunch?' lobbying campaign. The AoC's in-house team mobilised students, college principals and politicians – among other stakeholders - to influence the Department of Education to change its policy on free meals. The CIPR's judges were impressed by the teamwork between the AoC's public affairs and PR professionals, particularly the day-to-day leading of the campaign by a new member of staff. This was achieved in a climate of government spending cutbacks.

    Case study (PDF format, opens in a new window)

Finalists

  • Charity Retail Association and Equinox Communications
    The Fight for Welsh Charity Shops
  • Parliamentary and Health Service Ombudsman
    A case for urgent treatment - NHS hospital complaints
  • Parliamentary and Health Service Ombudsman
    Protecting mothers and babies - Changing regulation for the midwifery profession
  • RIBA
    Without Space+Light
  • Westminster Advisers
    Saving the planet, saving lives

9. Not-For-Profit Campaign

This award recognises the most effective work done by a charitable or Not-for-Profit organisation in any sector, including public relations consultancies working in partnership with them, using public relations as the basis.

Winner

  • RAF Museum
    'Raising the Dornier' campaign

    Changing the culture of an organisation to work positively with the media is central to any PR operation and a major reason for this entry winning. This excellent campaign, with its detailed planning and using limited staff and budget resources, carefully managed internal and external expectations. Successfully planning for weather interruptions when lifting an aeroplane from the bottom of the sea and keeping the media on side lifted the image of the RAF Museum not only in public but also among the museum community. PR that prompts a donation from across the Atlantic when funds are running out due to the weather is good PR.

    Case study (PDF format, opens in a new window)

Finalists

  • Circle Housing
    House Exchange
  • National Railway Museum
    Mallard 75
  • Stockport Homes
    Penny Lane Pantry Campaign
  • The Royal British Legion
    The Poppy Girls
  • Wallace & Gromit's Grand Appeal & Spirit Public Relations
    Gromit Unleashed

10. Healthcare Campaign

This award recognises a campaign designed to promote a healthcare issue, product, service or initiative to stakeholders which was driven by public relations. Campaigns can be at any stage of a product lifecycle or programme.

Winner

  • Bayer Animal Health, markettiers4dc and Pegasus
    Slime Watch

    Incredibly impactful, creative campaign that achieved increased awareness of lungworm in dogs and scored significant uplift in sales. The initiative was 'grounded' in ecological fact-based study that came to life in a range of targeted media channels. The campaign resonated with consumers (pet owners) without alienating the important Vet community. The insights that drove the creative approach were also clear and compelling. The technology used to track snails and slugs was not a gimmick – it was central to telling the story visually and highlighting the risk. The Slime Watch campaign stood out as an outstanding submission in a highly contested category which included a number of strong entries.

    Case study (PDF format, opens in a new window)

Finalists

  • NHS Brighton and Hove Clinical Commissioning Group
    We could be heroes - save A&E for saving lives
  • The Red Consultancy
    Boots UK asthma in-store support programme: The Fresh Breaths of Tomorrow
  • The Red Consultancy
    Know Blood Give Blood
  • The Stroke Association
    Aphasia campaign
  • Virgo Health
    Here & Now: A pan-European disease awareness campaign for advanced breast cancer

11. Integrated Campaign

This award recognises a campaign which demonstrates the integrated use of communications, including marketing and advertising, which is led by public relations in order to achieve its objectives.

Winner

  • Ovo Energy
    Ovo Energy - Feel Loved Again Campaign

    Integrated campaigns are all about every element working cohesively together to achieve business objectives. This entry shone out with a clearly structured and strategic campaign. It was clever witty creative and integrated with a bold and engaging tone of voice which supported a challenger brand in a tough market full of apathetic customers. It achieved clear business results.

    Case study (PDF format, opens in a new window)

Finalists

  • Action for Children
    Action for Children's Fostering Myth Busting Campaign
  • Havas PR
    ODDKA - The Odd Invention Challenge
  • Hope&Glory PR and Meantime Brewing
    The True Brew of London (AKA Hops in a Box)
  • MSLGROUP
    BP - Shetland Island promotion
  • Thames Water
    Bin it - don't block it

12. Global Public Relations Campaign

This award recognises an international public relations campaign covering more than one country, either based in the UK or originating overseas, where public relations has played a strategic part. Entries can relate to one-off or to on-going campaigns.

Winner

  • Smarts Communicate
    Bushmills Live

    Smarts impressed the judges with the quality and clarity of their entry. The idea was built on a strong core brand proposition which the agency took and made highly relevant for the desired global audience. The creative thought and execution of the Bushmills Live event delivered highly impressive results that propelled the brand not just in terms of sales but also raised its profile across the Diageo portfolio. This coupled with the goodwill built among the appearing artists has created an event with lasting impact.

    Case study (PDF format, opens in a new window)

Finalists

  • Brands2Life
    LINKEDIN BRING IN YOUR PARENTS DAY
  • Financial Times
    Financial Times 125th anniversary
  • Maitland Political
    Climate Change Campaign
  • Ogilvy Public Relations
    The burger that will change the world
  • W
    Sailor Jerry: The Flash Collection

13. Issues or Crisis Management

This award recognises the effective management through the use of public relations to limit the damaging impact of an issue or crisis from a communications perspective.

Winner

  • Westminster City Council
    Food labelling

    This was a complex challenge which needed careful communication with a broad range of stakeholders from local residents and faith leaders to national regulators and media. The judges were impressed by the swift but carefully planned response when the organisation's reputation was on the line; the council's decisions were proactive and the communications function helped to drive as well as respond to this positive footing. What was potentially a very high profile, political and culturally sensitive issue resulted in a good outcome not just with the media and key opinion formers but also with the Council's most important stakeholders – local parents and residents.

    Case study (PDF format, opens in a new window)

Finalists

  • Acceleris
    Navigating a Perfect Media Storm
  • BSH and Burson-Marsteller
    Protecting consumers' safety and brand reputation in 83 markets around the world
  • Direct Line Home Insurance
    Hey Jude: turning a crisis into a storming success
  • McDonald's
    Mitigating Horsegate
  • Redleaf Polhill
    Administration of Blockbuster UK

14. Automotive Campaign

This award recognises a campaign designed to promote an automotive product, service or initiative to its stakeholders through public relations techniques.

Winner

  • Performance Communications for Accident Exchange
    Flash for Crash

    This campaign was created from the insight of the fraud experts on the front line, and executed by a strategy encompassing traditional media relations skills, broadcast and digital tactics. A great example of an automotive PR campaign having a lasting impact and becoming a catalyst for cultural change within an organisation. With clear, simple objectives that were achieved with a modest budget, without the flash for crash campaign, commercial doors would still be closed.

    Case study (PDF format, opens in a new window)

Finalists

  • Ford of Europe/WPP/Imagination
    Ford Mustang Unveil
  • Land Rover
    Driven Challenge
  • Rolls-Royce Motor Cars
    ROLLS-ROYCE MOTOR CARS 1913-2013 CENTENARY ALPINE TRIAL RE-ENACTMENT
  • ŠKODA and Margaret Street PR (Part of Golley Slater Group)
    ŠKODA Yeti in ice
  • Unity & Hyundai
    The Fuel Cell Farm for Hyundai

15. Low Budget Campaign

This award recognises a campaign that demonstrates the best use of a budget of less than £10,000 to achieve its objectives through the use of public relations techniques.

Winner

  • National Railway Museum
    Mallard 75

    The campaign was executed in a determined, well-thought through manner demonstrating huge energy, passion and lateral thinking. No obstacle was insurmountable. Solutions were highly creative across digital and traditional media. Excellent outcomes with strong measurement. Legacy is lasting for the business and was beyond their own expectations, as they discovered new audiences and demographic. Good use of imagery and visuals in a challenging environment. Impressive budget control. Tiny team, huge impact.

    Case study (PDF format, opens in a new window)

Finalists

  • Circle Housing
    House Exchange
  • Coast & Country Housing
    Payday Loan Danger Day Campaign 2014
  • Frank PR
    Chessington Bans Animal Print
  • Kaizo
    Shining a light on the blind
  • Morrow Communications
    From Famine to Feast -The Resurrection of the Irish 'Lumper' Potato

16. Best Technology Campaign

This award will be given for the most effective on-going business or consumer campaign, or one-off project, undertaken by or on behalf of a company operating specifically in the technology sector (e.g. Cloud computing, Apple, Microsoft or other telecoms, computer or dot.com organisations).

Winner

  • M&C Saatchi PR
    The world's first smartwatch bank

    The M&C Saatchi campaign adopted a highly-creative approach and delivered tangible commercial and intellectual property outcomes for the client, changing the client's way of thinking, encouraging a culture shift within the organisation, and enhancing its reputation with its key customers and prospects. The campaign has been a catalyst for innovation within the company, encouraging new product development ideas and providing potential new revenue streams. The campaign was meticulously planned and demonstrated outstanding attention to detail in roll-out, with key research hooks to support each element (past, present and future). The result was a campaign that took a dry B2B technology, reinvented it and brought it to life.

    Case study (PDF format, opens in a new window)

Finalists

  • Brands2Life
    EMC: BIG DATA FOR DEFENCE AND SECURITY
  • Brands2Life
    VMWARE CLOUD COUP D'ÉTAT
  • Brands2Life
    WHERE DO CEOS COME FROM
  • Dynamo
    HTC Strikes Gold
  • Octopus Group / AdaptiveMobile
    Courting Trouble

17. Best Use of Media Relations

This award is made for a public relations campaign that captures the imagination of targeted media and meets client or project objectives, using all forms of media.

Winner

  • Leonard Cheshire Disability
    15 minute care campaign-A water-cooler moment

    This campaign has lasting impact and a clear change in policy. There was a very impressive volume of coverage from something which is a difficult topic to discuss and to get media interest in. The impressive use of research and successful engagement with third party stakeholders to get endorsement and support throughout the activity meant this campaign was a great success. Demonstrable efforts to talk to people in plain English, and communicate complex issues effectively with a human interest angle. Clear link between output and an important outcome, for all people requiring social care. Highly effective use of a minimal budget to get maximum media results.

    Case study (PDF format, opens in a new window)

Finalists

  • Action for Children
    Action for Children's Fostering Myth Busting Campaign
  • Beyond Dark and Ogilvy Public Relations/London
    Measure of Pleasure
  • PizzaExpress and Third City
    The Golden Dough Ball
  • Spada PR
    The Death of the Cheat's Charter
  • Thames Water
    Thames Water: Year of the 'Fatberg'

18. Best Broadcast Campaign

This award recognises a public relations campaign that uses broadcast media (radio and/or TV) to reach its target audiences and achieve its objectives with best effect.

Winner

  • Slater & Gordon and markettiers4dc
    Slater & Gordon

    Here was a clear recognition of the value of broadcasting in demonstrating thought leadership. The judges were impressed by the long term commitment to creating brand awareness through consistently providing 'experts' for broadcast coverage, plus an ability to be responsive to the news agenda becoming seen as a valued and trusted resource by broadcasters. The team also showed courage in taking their brand into new areas to help with a business focus on raising the local profile of this international legal firm. Finally, and perhaps most importantly, this award recognizes a commitment to day in day out excellence in managing an effective broadcast press office.

    Case study (PDF format, opens in a new window)

Finalists

  • 4mediarelations and Prostate Cancer UK
    Men United v Prostate Cancer
  • Cherish PR
    Mills & Boon Racy Reads
  • markettiers4dc
    ASA - School Swimming Census
  • Shine Communications
    WWE
  • TVC Group
    Costa Book Awards 2013

19. Best Use of Digital

This award recognises a public relations campaign that fulfils its initial objectives through the most imaginative use of digital platforms, including video, YouTube, websites, mobiles, Apps, viral, podcasts or integration of the digital mix. It can be a stand-alone digital campaign, or one that is part of a larger public relations initiative that is not specifically digitally-focused.

Winner

  • iris Worldwide
    #NEOsneakpeek for adidas NEO Label

    Iris was chosen because of the unique and exceptional mix of digital tools utilised, alongside creatively working within the constraints of the assets and time available. They clearly thought deeply about how to eliminate noise and sought to use both the features and limitations of the digital platforms to engage their target audience in an immersive and highly shareable experience. In doing so, they created a precedent in terms of how you launch new clothing collections online.

    Case study (PDF format, opens in a new window)

Finalists

  • British Red Cross
    Disaster Island
  • Hope&Glory PR and Meantime Brewing
    The True Brew of London (AKA Hops in a Box)
  • KMCS (NHS Kent and Medway Commissioning Support Unit) in association with NHS Medway Clinical Commissioning Group
    Health Help Now web app
  • Propellernet & Forest Holidays
    Forestipedia
  • Taylor Herring
    The Bristol Harbour Alien - launching The Happenings on UKTV channel Watch

20. Best Use of Social Media

This award recognises the best public relations campaign that fulfils its initial objectives through the most imaginative use of social media platforms, including Twitter, Facebook, Pinterest, LinkedIn, Google Plus etc. It can be a stand-alone social media campaign, or one that is part of a larger public relations initiative that is not specifically social media-focused.

Winner

  • Battersea Dogs & Cats Home
    Cat Takeover

    Battersea Dogs & Cats Home 'Cat Takeover' campaign was a clear winner in this category. It is important to highlight the fact that despite the Internet's fondness for feline, anthropomorphic campaigns, the judges' decision was made on the basis that the entry demonstrated best practice in all areas, not just social media. The entry excelled in planning and executing a strategy that has set SMART objectives, aligned them with clearly measurable outcomes and devised a highly creative strategy that was excellently implemented. Moreover, the entry stood out as a campaign that established social media as an integrated platform that enabled the business to transform the way it operates going forward.

    Case study (PDF format, opens in a new window)

Finalists

  • iris Worldwide
    #NEOsneakpeek for adidas NEO Label
  • MHP Communications
    Christmas Tinner
  • PDSA
    PDSA Vote that Counts
  • TopLine Communications
    Quantifiable lead generation through building social communities - Smallbusinessheroes.co.uk
  • Unity
    Lolz Not Trolls for vInspired

21. Best External Publication

This award recognises an excellent publication aimed at an organisation's external stakeholders or shareholders, including an annual report, leaflet, brochure or similar hard copy publication.

Winner

  • Word Association
    The Home that Jack Built

    Word Association transformed a potentially dry topic – the10th birthday of whg, a social housing organisation – into an utterly compelling real-life story. Meet Jack Haddock, one of the town's characters. Through their nostalgia-rich publication, they manage to counter the negativity currently surrounding social housing. 'The Home that Jack Built' gained extensive local and national media interest and turned Jack into something of a hero. The printed document impressively exceeded the needs and expectations of whg and became a sentimental keepsake for its residents.

    Case study (PDF format, opens in a new window)

Finalists

  • APS Group Scotland
    Scotland's Marine Atlas
  • Brands2Life & John Lewis
    HOW WE SHOP, LIVE AND LOOK: THE JOHN LEWIS RETAIL REPORT 2013
  • Prostate Cancer UK
    Progress - Prostate cancer news and views
  • The Regenda Group
    Our Journey - Regenda's resident annual report
  • The Royal British Legion
    The Legion Learning Pack

22. Best Internal Publication

This award recognises an in-house magazine or newsletter produced at least twice a year, aimed at an organisation's employees. The publication should form part of a clear communications strategy and can be an e-newsletter or hard copy.

Winner

  • East Coast with scarlettabbott
    Coastlife

    Coastlife packs a lot into each issue! A lively design allows for multiple stories on one page without being overwhelming. With a remit to publicise colleagues' views, personalities and lives outside of work, the content is predominantly people-based – perfect for its target audience. However features also support company values - albeit discreetly, as they should when creating an engaging publication. You get the feeling this editorial team genuinely listens to what its readers want - then gives it to them. Additionally, Coastlife listened to feedback from last year's CIPR Excellence Awards' judges, and built on an already good publication.

    Case study (PDF format, opens in a new window)

Finalists

  • Clifford Chance
    CC World magazine
  • Post Office and AB
    Wow
  • Royal Mail and AB
    Courier
  • UK Asset Resolution and scarlettabbott
    U Magazine
  • UK Power Networks
    Wired magazine

23. Best Sporting Campaign

This award is made for a campaign that demonstrates the best use of public relations to promote a live sporting activity, sporting event, brand or an individual involved in live sport, from conception to execution.

Winner

  • Mischief PR / The Football Association
    The Football Association's 150th Anniversary

    This was a true campaign with a year- long narrative and a number of peaks designed to fit around the busy footballing calendar. It had some innovative and thoughtful touches that went beyond the use of high profile assets. The range of activities throughout the year, innovation and use of existing partnerships and resources all delivered excellent results. A fine example of best practice showcasing planning, development, evolution, implementation and stakeholder and issues management. What was particularly compelling was the way in which the campaign moved the organisation away from the day to day challenges that they face to tell a broader footballing story and the history of the game.

    Case study (PDF format, opens in a new window)

Finalists

  • Rule 5
    Kickstarting the World Taekwondo Grand Prix
  • Rule 5
    UCI Track World Cup
  • Synergy
    Bupa My First Run
  • Synergy
    RBS 6 Nations 2013
  • Threepipe
    England Netball: Netball Nails

24. Best Event

This award is made for the best event that meets its objectives and is delivered within budget and on time. It may include a conference, product launch, special dinner, awards ceremony, or any other live event designed to increase the value and reputation of a brand or communications project as part of a wider public relations strategy.

Winner

  • Brands2Life
    PESTAURANT - THE WORLD'S FIRST PEST ONLY RESTAURANT

    The legacy for this event was obvious. What started as a pop up shop in London is now a global phenomenon. The team gave this brave subject matter of pest control a talkability factor. A close client relationship enabled innovative collaboration which has lead to this initiative being rolled out worldwide. It has captured the imagination of internal stakeholders and Rentokil are now taking an ambassadorial role as they deliver their own Pestaurants locally. Brands2Life overcame challenges such as developing the supply chain and finding a location suitable for feeding Londoners with edible bugs. All of this was achieved with a limited budget and an obvious focus on return on investment.

    Case study (PDF format, opens in a new window)

Finalists

  • Beyond Dark and Ogilvy Public Relations/London
    Measure of Pleasure
  • iris Worldwide
    Rule the Runway with adidas NEO Label
  • Rain Communications and the British Red Cross
    Seeking Sanctuary
  • Taylor Herring
    Oh Mr Darcy! The Launch of new UKTV channel Drama
  • Unity
    The Shwop Shop for M&S

25. Outstanding Young Communicator

This award recognises the achievements, performance and excellent work of young professionals in the industry, who are making a valuable contribution to the organisations they work for and are showing considerable promise as future leaders.

Winner

  • Sally Aston
    Diabetes UK

    Sally has pushed her current role as Regional Media Manager to its limits, and shown hard metrics for what can be achieved through a mixture of communications disciplines applied at a local level. She is passionate about charity comms and determined to contribute to the part it plays in the wider communications industry. She is a natural leader, who would be reliable in a crisis and inventive in the face of a tough comms brief – her work has seen awareness raised and importantly, calls to action answered. Sally has fully grasped the power of local and regional communications across multiple channels, and she is one to watch for the future.

    Case study (PDF format, opens in a new window)

Finalists

  • Charlotte Bayley
    The Corner Shop PR
  • Christopher Morrow MCIPR
    Northern Ireland Chamber of Commerce
  • Rachel Trayner
    Teach First
  • Rory Cronin
    Pagefield
  • Steven Murgatroyd MCIPR
    Transport for London

26. Outstanding Freelance Practitioner

This award recognises the achievements, performance and excellent work of a freelance public relations practitioner over the past three years.

Winner

  • Karen Tippett-Lehane MCIPR
    TippettPR

    Karen has undoubted drive and determination. She embodies the freelance ideal of providing a blended to order approach for all her clients, whom she regards as family. She is clearly a valued and integral part of their business, focused on delivering great results, great creative and enviable levels of satisfaction. She inspires clients, colleagues and the next generation with her passion and integrity.

    Case study (PDF format, opens in a new window)

Finalists

  • Hilary Berg MCIPR
    Hilary Berg Consulting
  • Jo Gilham MCIPR
    Wild Bee PR
  • Steven Harding MCIPR
    Goodfellow Communications

27. Outstanding In-House Public Relations Team

This award recognises the achievements, performance and excellent work of an in-house public relations team over the past three years.

Winner

  • BDO

    This is a team that had to prove itself from the beginning, not just building a cohesive structure but one that had to earn respect of its partnership group. They had demonstrate professionalism, gain trust and earn the right to act. Despite significant business challenges, the team progressed along a well-designed, disciplined three-year journey with remarkable success, delivering a culture that overcame the inevitable challenges facing PR in the professional services sector.

    Case study (PDF format, opens in a new window)

Finalists

  • Diabetes UK
  • East Coast
  • Shelter
  • Southern Water
  • UKTV

28. Outstanding Small Consultancy

This award recognises the achievements, performance and excellent work over the past three years of a small consultancy i.e. one which has no more than five employees working together full-time.

Winner

  • SkyParlour PR

    More focused than a heat-seeking missile, SkyParlour knows where they're going and how they're getting there. After setting up in a week, they've built a strong foundation for a future business in a market that is growing not only in the UK but internationally. They have established a strong brand and culture which will allow their model to be scalable. They have deep knowledge of their specific sector, which ideally places them to take advantage of the growing mobile payments and m-commerce market.

    Case study (PDF format, opens in a new window)

Finalists

  • Barefoot Media
  • Hopwood PR
  • Ladbury PR
  • Rule 5
  • The Right Agency

29. Outstanding Public Relations Consultancy

This award recognises the achievements, performance and excellent work of a public relations consultancy over the past three years.

Winner

  • Stripe Communications

    The judges were hugely impressed by Stripe Communications' focus on staff, including excellent internal communications; a mentoring scheme and Stripe's delivery on its objective to be the industry leader for working parents. Their tenacity with smaller budgets, straight talking no nonsense approach and immersion into clients' businesses set them apart. Stripe 360 enables clients to choose from a suite of credible metrics tailored against predefined objectives. The results are there to see in terms of staff retention, strong track record of business growth premium client wins and a winning company culture.

    Case study (PDF format, opens in a new window)

Finalists

  • Blue Rubicon
  • Golin
  • Lansons
  • Tangerine PR
  • Unity

Best Use of Research, Planning, Measurement & Evaluation

Award for Best Use of Research, Planning, Measurement & Evaluation, chosen from the winners of categories 1 to 24.

Winner

  • Bayer Animal Health, markettiers4dc and Pegasus
    Slime Watch

    Pragmatic, straightforward, thoughtful – clearly understood the influence chain on purchase decision-making. A clear example which harnessed planning, research and measurement to material effect from multiple, credible sources. Just shows that research does not need to be expensive to be done properly.

    Case study (PDF format, opens in a new window)