Full results 2017

We're thrilled to announce the results of the CIPR Excellence Awards 2017. Click on the links below to view the winning entries. Winners are selected based on both the 1,000 word entries and the panel interviews.

You'll find a news release announcing the winners of the 2017 CIPR Excellence Awards in the CIPR newsroom.

To view photographs from the night, visit the Steve Pope Photography website and do the following:

  1. Click on the 'Batch Download' link (right-hand side of page).
    A window pops up prompting for a password.
  2. Enter password: "London" (case sensitive).
  3. Select which images you wish to download.

Photography can also be found via our Facebook photo stream.

Event video

1. Corporate and Business Communications Campaign

This award recognises the best business or trade campaign which has delivered business objectives through the use of public relations.

Winner:

  • Engage - Bell Pottinger and Ripple
    Making waves in Europe

    Bell Pottinger took a little-known, complex Silicon Valley technology firm to market in Europe – using insight, research and a considered strategy to raise awareness, educate key stakeholders and build advocacy. Thanks to their efforts and a focused campaign, Ripple is now seen not just as a blockchain tech start-up, but as a thought leader in fintech with a higher profile in the UK and Europe. Particularly impressive was the link between Ripple’s core business objectives and what Bell Pottinger delivered – including winning the attention of key decision-makers in banks across Europe, high-quality media coverage, interest from potential employees and qualified leads across Ripple’s target market.

    Case study (PDF format, opens in a new window)

Finalists:

  • Brands2Life
    #Accountsdone
  • Grant Thornton UK
    Shaping A Vibrant Economy
  • Recruitment & Employment Confederation
    Transforming our industry’s reputation from the inside
  • Rostrum
    The Bank of Mum and Dad for L&G
  • Working Word
    Liberty ‘steels’ the show

2. Internal Communications Campaign

This award recognises the successful engagement of internal stakeholders through on-going strategic relations to promote organisational objectives, whether in the public or the private sector.

Winner:

  • The Sovini Group
    The Sovini Games

    The Sovini Group presented an enthusiastic and compelling tale of how they were unafraid to throw out the all staff conference and implement The Sovini Games – combining mental, physical and gastronomical challenges, focused on their values, which engaged their office and mobile workforce in their objectives. The judges felt this fun and innovative campaign brought people together and achieved a lot for a minimal investment, leaving a legacy for The Sovini Group to build on in years to come.

    Case study (PDF format, opens in a new window)

Finalists:

  • Aviva
    Driving employee pride - the Aviva Global Mapathon
  • Guy's and St Thomas' NHS Foundation Trust
    Empowering staff through visible leadership and local change
  • PANDORA and BrightStarr
    Transforming connectivity
  • Virgo Health and Roche UK
    The Pipeline Laboratory
  • WSP
    We Are One

3. Consumer Relations Campaign

This award recognises a successful public relations campaign which supports the marketing of consumer products or services in all industries.

Winner:

  • Taylor Herring and UKTV
    The Real Mr. Darcy – A Dramatic Reappraisal

    It’s a truth universally acknowledged that this was a challenging brief to crack – to come up with an original, shareable story about a Jane Austen season that everyone has seen, within a cluttered news agenda around Valentine’s Day. The idea to uncover what Mr Darcy would really have looked like was inspired, challenged perceptions and really resonated with the female target audience. Authenticity came from Professors of Literature and History and an original artistic rendering of the ‘actual’ Mr Darcy. The cultural talkability of the campaign, even to those who weren’t familiar with Jane Austen, meant it achieved impressive results both on and offline, driving viewers to the channel. The judges felt that there’s a real legacy to leverage here and this was a brilliant campaign.

    Case study (PDF format, opens in a new window)

Finalists:

  • Cirkle
    Driving Fame and Commercial Increases for Morrisons
  • Havas PR and Asda
    Wonky Veg
  • Lucre Marketing and Holiday Extras
    Vacay Sensei
  • Manifest and Innis & Gunn
    Cloudfunding Innis & Gunn’s expansion
  • Tin Man
    The Magic of Mobile Tickets for Trainline

4. Public Sector Campaign

This award recognises the successful use of public relations by a public sector organisation, as well as public relations consultancies working in partnership with them.

Winner:

  • Essex Police and Essex County Partners
    Reflect - Domestic Abuse campaign

    Essex Police used a modest budget and took a brave approach to addressing a long-standing, sensitive issue. Making the best use of research, they actively worked with partners, building trust and developing relationships along the way. Their innovative approach in switching the issue, and the focus, towards potential perpetrators and encouraging self-reflection on behaviour broke down barriers with a hard to reach audience. With already impressive results, the true benefits will be felt for many years to come, and beyond Essex, with the sharing of the Reflect campaign to other forces, for no cost. Encouraging front line officers to spread the message themselves via social media was not only a savvy use of channels, but will ensure this campaign lives on.

    Case study (PDF format, opens in a new window)

Finalists:

  • Devon and Cornwall Police
    ClickB4UCall - 101 call reduction and channel shift
  • Equinox and Cadw
    Historic Adventures
  • Food Standards Agency and Kindred
    Food Safety Week 2016
  • Housing Executive (NIHE)
    Changing Lives, Building Communities
  • Syndicate Communications
    Celebrating Shakespeare

5. Corporate Social Responsibility Campaign

This award recognises a successful campaign or project designed to communicate corporate social responsibility.

Winner:

  • The Playbook
    Seeing Is Believing for Standard Chartered

    Built around the noble aim of ending avoidable blindness, this was an inspiring campaign that aligned with the values of the company in a way that was thoughtfully relevant. Building on what was already being done, they listened to staff and successfully brought together different stakeholders with competing agendas. The strapline was embedded in what the company does and the campaign was truly global, creatively executed, with credible and impactful measurement carefully tailored to the different markets.

    Case study (PDF format, opens in a new window)

Finalists:

  • Conscious Communications and Jagex
    FXP - Game Changer
  • Macmillan Cancer Support
    Keep Warm Without the Worry: npower’s Macmillan Fund
  • Mischief
    Ella's Kitchen: Veg for Victory
  • St. Modwen Properties
    Making Places
  • Vodafone Group and Golden Goose PR
    Vodafone's Anti-Bullying Emojis

6. Public Affairs Campaign

This award recognises a successful public affairs campaign designed to inform or change public policy, or to influence the legislative process.

Winner:

  • Connect
    #ForAccessibleHomes

    #ForAccessibleHomes had a clear objective - to increase the number of accessible homes using a whole-system approach across government, local government and stakeholders. Creating innovative research, Connect provided the first dataset showing accessible housing disparities across the country. They used a range of creative PR techniques, including engaging residents to amplify their campaign. Importantly, the campaign has a legacy, both with the client and the implementation of change for people locally.

    Case study (PDF format, opens in a new window)

Finalists:

  • London Borough of Camden
    HS2: Camden's campaign for a fair deal
  • Mischief
    Ella's Kitchen: Veg for Victory
  • Pennon
    Launch of South West Growth: the #BackTheSouthWest campaign
  • Vision Express
    Eye Tests Save Lives

7. Not-for-Profit Campaign

This award recognises the most effective public relations work by a charitable or Not-for-Profit organisation in any sector, as well as public relations consultancies working in partnership with them.

Winner:

  • Cifas
    Data to Go

    Cifas were given the courage to be creative through thorough research which informed the audience and messaging. A light-hearted video was created to demonstrate the ease of obtaining personal information – a prompt to like a page on Facebook was enough to garner personal data. The judges were impressed with the legacy created by Cifas, who were subsequently asked to lead on introducing fraud into the national curriculum as part of Home Office Joint Fraud Task Force, with the video being incorporated into PSHE lessons for fraud education. This was a highly targeted and agile campaign with great results.

    Case study (PDF format, opens in a new window)

Finalists:

  • Cow
    Tap Dogs
  • Essex Police and Essex County Partners
    Reflect - Domestic Abuse campaign
  • Guide Dogs
    Guide dog owners driven to despair
  • Mischief
    Socks Trust: Give Socks Not Dogs
  • Stand Agency and Anchor Trust
    SU4SD - Standing Up 4 Sitting Down

8. Healthcare Campaign

This award recognises a successful public relations campaign in support of a healthcare issue, product, service or initiative, including animal healthcare.

Winner:

  • Red Consultancy
    Zookeeper Zoe Eye Check Storybook

    The book containing the eye test was a triumph of creative delivery, based on a carefully thought out plan on an issue of great significance. Red Consultancy identified a moment in time when they could access parents in the right frame of mind, based on in-depth audience research. Their evaluation demonstrated strong correlation between the campaign flow and the results, and their 11% increase in eye tests provided real value for money. The campaign is now set to go international and we all want to know what Zoe will do next!

    Case study (PDF format, opens in a new window)

Finalists:

  • Institution of Occupational Safety and Health (IOSH)
    No Time to Lose
  • Knightstone Housing
    Stopping the cycle of abuse in Somerset
  • Medicines & Healthcare products Regulatory Agency
    Increasing reporting of adverse drug reactions across Europe
  • Shout! Communications, Sourced PR and MSD Animal Health, Bravecto
    The Big Tick Project
  • St John Ambulance and Tesco
    CPR Babygrow

9. Integrated Campaign

This award recognises a successful public relations campaign demonstrating integration of a range of tactics, such as elements of the Paid, Earned, Shared and Owned (PESO) media model, to achieve its objectives.

Winner:

  • Cifas
    Data to Go

    This was an innovative campaign targeting 18-24 year olds, who are the most susceptible group to identity theft.  Research showed this particular group is a neglected audience and the findings allowed Cifas the courage to be creative. The campaign used a truly integrated approach to maximise value from one concept which was owned and shared by their stakeholders. The significant impact achieved by this campaign, given their budget, was inspiring. As a result, Cifas is now leading the Home Office Joint Fraud Taskforce by introducing fraud into the national curriculum, showcasing the true power of PR.

    Case study (PDF format, opens in a new window)

Finalists:

  • Brands2Life
    #Accountsdone
  • Haygarth
    Organic Unboxed
  • Mischief
    Dulux Kids Bedrooms
  • Red Consultancy
    Zookeeper Zoe Eye Check Storybook
  • Shout! Communications, Sourced PR and MSD Animal Health, Bravecto
    The Big Tick Project

10. Global Public Relations Campaign

This award recognises a successful strategic public relations campaign or project undertaken in more than one country, either based in the UK or originating overseas.

Winner:

  • MHP - Engine and NHS Blood & Transplant
    Missing Type International

    Led by NHS Blood & Transplant and globally managed by MHP – Engine, this campaign had already been successful in England. The challenge was to make it deliver strong results again - this time on a global stage. The campaign needed to change behaviour across 21 countries to increase the number of new donors, and it did. An unexpected but beneficial spin-off was the partnerships created between blood services and, importantly, international competing blood services. As the campaign progressed, it yielded valuable learnings which were shared across all the markets to improve results. Using a strong mix of tactics, the judges were impressed by the close alignment between objectives and outcomes.

    Case study (PDF format, opens in a new window)

Finalists:

  • Brands2Life
    LinkedIn: Bring in Your Parents
  • Ketchum and Nissan
    The Excitement Index
  • Nelson Bostock Unlimited
    The Bigger Picture for Canon
  • Smarts Communicate
    World Class ‘Bartender of the Year’ 2016 for Diageo
  • Vodafone Group and Golden Goose PR
    Vodafone's Anti-Bullying Emojis

11. Issues, Crisis or Reputational Management

This award recognises effective communication in an issues, crisis or reputational management context.

Winner:

  • Exeter City Council
    Cathedral Green Fire, Exeter

    Exeter City Council provided an exemplary public service with limited resources during the Cathedral Green fire. There was an obvious investment in preparation and training which was evidenced by the fact they were on site within an hour of a night-time crisis. In an extremely pressured environment, Exeter City Council displayed an innovative use of new technology, including live images and heat maps, to aid the communication efforts. They used their insight and understanding of the community’s concerns and requirements to maintain resilience and went above and beyond to assist local businesses with their recovery efforts. This was a highly emotive situation which incorporated expert handling of the community, local businesses, councillors and the media to drive the recovery of a historic city.

    Case study (PDF format, opens in a new window)

Finalists:

  • Cadent
    No pressure: Race to restore 6,000 gas supplies
  • Cohn & Wolfe and Warburtons
    Warburtons
  • Devon and Cornwall Police
    Operation Jestbook, counter-terrorism incident, Devon
  • Edelman London
    Combating fake news; The ‘worm’ that turned
  • National Ambulance Communications Group (NACOM)
    BBC Ambulance Day - 30th November 2016

12. Automotive Campaign

This award recognises a campaign designed to promote an automotive product, service or initiative to its stakeholders through the use of public relations.

Winner:

  • Performance Communications
    Fiat Professional Tradesman Trials

    Performance Communications ticked all the boxes – they had a clear strategy, carried out with structured research and, with inclusion of all relevant partners, resulted in a demonstrable return on investment. The programme ensured that key messages reached all target audiences, with a creative, inspiring and fun campaign which captured the imagination. It made the most of a previously under-utilised sponsorship partnership and involved no other agency input. Using a broad range of tactics and events, they undertook a range of activities that resulted in 5 clear sales.

    Case study (PDF format, opens in a new window)

Finalists:

  • Inside Media
    Vision Zero: Phase One for Continental Tyres
  • iris Worldwide
    Carbon Couture with BMWi
  • Ketchum and Nissan
    The Excitement Index
  • Kindred
    Extreme School Run
  • Shell
    Shell Concept Car

13. Low Budget Campaign

This award recognises a successful public relations campaign with a budget of less than £10,000.

Winner:

  • MHP and Laithwaite's Wine
    Chateau Peckham: Changing of the Vines

    This campaign showed how climate change could make the UK a leading wine exporter. It combined creative flair, academic rigour and a solid business outcome. It repositioned the client in the wine sector and generated high levels of consumer awareness. Critically, the client attributes this campaign to delivering a measurable sales gain during their most important sales period - giving them "their busiest Christmas ever".

    Case study (PDF format, opens in a new window)

Finalists:

  • Cicero Group and Ladbrokes
    EU referendum – odds on for success
  • Essex Police
    More Time to Fight Crime
  • Havas PR and Pets at Home
    Fat Dog Nation
  • NFU Mutual
    Clean Eating: The Food Hygiene Ratings Report
  • Westminster City Council
    Real Change – a new approach to begging

14. STEM Campaign

This award recognises a successful public relations campaign or project undertaken by or on behalf of a company operating specifically in the science, technology, engineering or mathematic sectors.

Winner:

  • Third City and Wellcome Trust
    Let's #OutsmartEpidemics

    This was a joined up, integrated campaign with key deliverables, centred around a bold and innovative animation and user experience that really brought the campaign to life amongst key influencers. It clearly moved the issue of vaccines up the international agenda and delivered an exceptional return on investment, even changing the way their organisations are working. As well as potentially saving lives, the campaign has a lasting legacy and is continuing to bring in significant levels of funding.

    Case study (PDF format, opens in a new window)

Finalists:

  • AprilSix Proof
    Bletchley Park Reactivated - the launch of Qufaro
  • Natural History Museum
    Dippy
  • NuGen and Marick
    NuGen's Bright Sparks
  • The Right Agency
    Tasty PR for the NSAFD
  • Westbourne
    Driverless Cars: A British Tech Success Story

15. Arts, Culture or Sport Campaign

This award recognises a successful public relations campaign or project undertaken by or on behalf of a company operating specifically in the arts, culture or sport sectors.

Winner:

  • English Heritage
    1066 - Year of the Normans

    English Heritage weren’t given an easy brief, yet created and developed a newsworthy and interesting campaign from limited assets. They were innovative and ambitious in their approach whilst retaining the authentic and historical elements of the brand. They were also agile and able to respond to opportunities throughout the campaign, despite the corporate challenges these often presented. Crucially, the team demonstrated the strategic value of PR at a number of different levels across an organisation undergoing change and were able to reach beyond their core demographic and change perceptions of their brand experience. They demonstrated value for money with a clear effect on the bottom line that was additionally an investment in their future, both in terms of income generation and strategic positioning.

    Case study (PDF format, opens in a new window)

Finalists:

  • Frank PR
    P.I.T. (Pheromone Improvement Training) for Gymbox
  • iris Worldwide
    Speedo Dive In Join the Swim Movement
  • Ketchum and Nissan
    The Excitement Index
  • Mischief
    The FA: Every Gamer's Adventure
  • Taylor Herring and UKTV
    The Real Mr. Darcy – A Dramatic Reappraisal

16. Construction, Property or Infrastructure Campaign

This award recognises a successful public relations campaign or project undertaken by or on behalf of a company operating specifically in the construction, property or infrastructure sectors.

Winner:

  • Copper Consultancy
    Beauty is in the eye of the gasholder

    Copper Consultancy delivered a truly creative stakeholder engagement campaign, taking a multi-faceted approach that included; media relations, political advocacy, community involvement and placed heritage and people at its heart. The campaign has left a lasting legacy on both the community and the client, and the approach that the account management team took was hugely innovative and comprehensive. The fondness of remembering the old whilst laying the foundations for new development really impressed the judges and Copper Consultancy are a deserving winner, by really influencing opinions and shifting behaviours.

    Case study (PDF format, opens in a new window)

Finalists:

  • Balfour Beatty
    Meet the Experts
  • Balls2 Marketing
    Composite Wood: the fastest growing home improvement for Composite Wood Company
  • Cicero Group and Yorkshire Building Society
    Making the case for stamp duty reform
  • JAMpr
    Talking to Tradies
  • Luminescence
    Property PR for Clear Architects 2016

17. Education Communications Campaign

This award recognises a successful public relations campaign or project undertaken by or on behalf of a company operating specifically in the education sector.

Winner:

  • Loughborough University
    #LboroFamily's Golden Ticket

    Against a challenging and highly-competitive market, Loughborough University developed a campaign deeply embedded in analytics with good insight on the emotional dynamic of clearing.  Thorough understanding of the planning cycle with lessons learnt from previous years was a core part of this. Unlike the majority of their competitors, they focused their efforts in advance of clearing day with an emphasis on social media, direct email and personalisation. The team harnessed academics and the students’ union to develop a holistic campaign which sets them apart and delivered 150% of the University’s clearing target, leading to a subsequent impact on open days and brand awareness.

    Case study (PDF format, opens in a new window)

Finalists:

  • Conscious Communications and Anglia Ruskin University
    Brains Eden 2016
  • Gerard Kelly & Partners
    Understanding Teens: creating pupil demand for NBH Canonbury
  • Loughborough University
    #LboroFamily's Road to Rio
  • The University of Nottingham
    Nottingham in Parliament Day
  • University of Derby
    Clearing 2016

18. Best Use of Media Relations

This award recognises the successful use of media relations in a wider public relations context that captures the imagination and meets client and/or campaign objectives.

Winner:

  • Stand Agency and Anchor Trust
    SU4SD - Standing Up 4 Sitting Down

    The judges were really impressed with how Anchor Trust and Stand Agency identified an issue that’s so important in society but which nobody had spotted. From that issue, they created a campaign that resonated not just across the media, but also with retailers, politicians and society at large. They galvanised a coalition of those willing to support their campaign which has laid the foundation for real change. They used insight from Anchor residents, economic data and smart media targeting to tell a compelling and emotive story that helped them not just meet their campaign goals, but create a legacy on which they and others can build.

    Case study (PDF format, opens in a new window)

Finalists:

  • 3 Monkeys Zeno
    Futureproof Yourself for Microsoft Surface
  • Cicero Group and Ladbrokes
    EU referendum – odds on for success
  • Common Industry
    Cubetto: a low budget, world record Kickstarter campaign
  • Historic England
    Public asked to help hunt for Witches' Marks
  • Syndicate Communications
    Celebrating Shakespeare

19. Best Use of Digital

This award recognises a successful public relations campaign or project delivering public relations objectives that make imaginative use of digital media.

Winner:

  • Third City and Wellcome Trust
    Let's #OutsmartEpidemics

    Third City impressed with a well-planned strategy, which identified key influencers online and used them to grow their campaign. Through these influencers, they built tangible and enduring relationships that will ensure the Wellcome Trust’s brand can succeed in relevant global markets. Using video, social and targeted advertising, they created the Wellcome Trust’s most successful campaign to date, with 3.2million views of its creative content across all channels. Importantly, this work moved the issue of vaccines up the global agenda through work around the Davos conference in 2016 and secured $350million funding.

    Case study (PDF format, opens in a new window)

Finalists:

  • 3 Monkeys Zeno
    #NeedANewPC for Microsoft Windows
  • Finn
    Wagg presents Dogglebox
  • Guide Dogs
    A Test of Blind Ambition
  • Kent Community Health NHS Foundation Trust
    How flo transformed our intranet and staff engagement
  • Red Consultancy
    Zookeeper Zoe Eye Check Storybook

20. Best Use of Social Media

This award recognises a successful public relations campaign or project delivering public relations objectives that make imaginative use of social media.

Winner:

  • Newcastle City Council
    Channel Shift

    This always-on campaign was delivered against a background of local authority budget cuts to deliver real efficiency savings as a direct result. Following a thorough research phase and a small pilot, the team had to get senior management to buy-in to this unproven approach to major stakeholder communication which is no small challenge. The team should be commended for their commitment to staff training and the legacy of upskilling a wide number of employees to deliver content. On-going oversight and evaluation of data enabled them to adapt throughout the delivery. The judges were highly impressed by the levels of engagement with what can often be dry or factual content by using a mix of staff, contractors, partners and members of the public.

    Case study (PDF format, opens in a new window)

Finalists:

  • Alfred
    Making it #AllAboutMama for QuilityApp
  • Beattie Communications Group
    6 Steps to Potty Success for HUGGIES Pull-Ups
  • British Heart Foundation
    #RestartaHeart
  • NHS England
    Celebrating the NHS through the @NHS account
  • University of Sheffield
    Aisha's Letter

21. Best External Publication

This award recognises a publication aimed at an organisation's external audience to meet specific public relations objectives as a one-off project or as part of a wider engagement campaign.

Winner:

  • Up North Communications and Byker Community Trust
    Byker News Tenants' Newsletter

    The judges were highly impressed by the relationship built with the publication’s core audience. This wasn’t a one way broadcast; the publishers clearly demonstrated how Byker News was used to engage, inform and involve its readers. They presented how the magazine had evolved since its inception four years ago - an evolution which was led by its readers. Byker News demonstrates that an effective publication is more than a glossy production and met its objectives on a low budget with high engagement with the community.

    Case study (PDF format, opens in a new window)

Finalists:

  • Macmillan Cancer Support
    Cancer: Then and Now
  • Police Federation of England and Wales
    Police
  • Redactive Publishing
    Delta for Institute and Faculty of Actuaries
  • University of Derby
    The University of Derby Magazine
  • Writtle University College
    Arena

22. Best Internal Publication

This award recognises a publication aimed at an organisation's internal stakeholders to meet specific public relations objectives as a one-off project or as part of a wider engagement campaign.

Winner:

  • British Steel
    Steel Matters

    This is a great example of how an internal publication has driven a cultural change in an organisation. There is strong evidence of staff engagement with a clear understanding of business objectives and the target audience. The clear use of brand champions has been integral to the magazine’s success which has resulted in a step change in people’s pride and commitment to the organisation. The consideration of internal and external communications working together to support the business objectives and improve reputation impressed the judges, with the combination of all these elements making for a worthy winner.

    Case study (PDF format, opens in a new window)

Finalists:

  • beetroot and RBS
    Outside In
  • MyCSP
    MyWord
  • The British Airline Pilots' Association (BALPA)
    The Log
  • Waterman Group
    PIE Magazine

23. Best Event

This award recognises a successful live event organised either in support of public relations objectives or as part of a wider public relations campaign.

Winner:

  • Tin Man
    The Ben 10 (Rust) Bucket List for Cartoon Network

    In recreating the iconic Ben 10 Rust Bucket and building a programme of related activities, Tin Man created a genuinely experiential and immersive event which attached to both young children and their parents. Their creativity and commitment overcame the logistical challenges presented by location and reluctant third-party suppliers. Sheer determination helped them to single-handedly manage an event which delivered demonstrable results, and a partnership which enabled them to be the best agent for the job.

    Case study (PDF format, opens in a new window)

Finalists:

  • Evelina London Children's Hospital
    Evelina London Zip
  • Gough Bailey Wright
    Flying Scotsman back on the rails at NYMR
  • Leeds City Council
    Columbia Threadneedle World Triathlon Leeds 2016
  • M&C Saatchi PR
    Back Me Up's Stolen Goods Shop
  • M&C Saatchi PR and Experience
    Resident Evil 7: The Experience

24. Outstanding Young Communicator

This award recognises the achievements, performance and excellent work of young professionals in the industry who are making a valuable contribution to the organisations they work for and showing considerable promise as future leaders.

Winner:

  • Anne-Marie Lacey MCIPR
    Filament PR

    Anne-Marie has shown great courage and entrepreneurship in founding her own company, where she has demonstrated strong achievements in her client work. She generously gives her own time to contribute to her local CIPR regional group, mentoring students and reverse mentoring more mature practitioners, alongside lecturing at the University of Sunderland on social media practice. While her career journey hasn’t always been a smooth path, she has shown maturity in dealing with adversity. Her commitment to gender equality in the PR profession reflects her passion for fairness and ethical practice. She is the epitome of an all-rounder and shows great promise as a future leader.

    Case study (PDF format, opens in a new window)

Finalists:

  • Alasdair Reynolds MCIPR
    Recruitment & Employment Confederation
  • Amy Grinstead MCIPR
    Carswell Gould
  • Bryony Chinnery MCIPR
    AprilSix Proof
  • Laura Crimmons MCIPR
    Branded3
  • Niall Caldwell Chart.PR, MCIPR
    Ulster Bank

25. Outstanding Independent Practitioner

This award recognises the achievements, performance and excellent work of an independent public relations practitioner over the past three years.

Winner:

  • Rachel Miller FCIPR
    All Things IC

    Through All Things IC, Rachel has seen impressive business success in a short space of time. She is an outstanding contributor to the industry, promoting and sharing best practice across a wide audience of practitioners, encouraging others to share and learn. She invests in conventional CPD as well as ‘learning every day’ by interacting with her community. She sees long term results from working with clients to positively change cultures and build employee brands, resulting in an ongoing stream of new business.

    Case study (PDF format, opens in a new window)

Finalists:

  • Allison Thomas MCIPR
    CAT
  • Chris Love Chart.PR, FCIPR
    Love PR
  • Elizabeth Underwood Chart.PR, MCIPR
    UnderwoodWorks
  • Nicola Davies Chart.PR, MCIPR
    Seaborn Communications
  • Stuart Baird MCIPR
    BakerBaird Communications

26. Outstanding In-House Public Relations Team

This award recognises the achievements, performance and excellent work of an in-house public relations team over the past three years.

Winner:

  • VisitScotland

    VisitScotland’s communications team demonstrated terrific strategic alignment with the brand and reputation objectives of the organisation. The extent of staff engagement in developing the Spirit of Scotland campaign and the advocacy of the team and wider staff was particularly impressive. They are continually looking to innovate and not rest on their laurels, despite having produced a really successful and imaginative campaign. They are challenging themselves to develop it even further using social media and influencers to showcase Scotland worldwide and a product they are demonstrably passionate about. They also demonstrate a strong commitment to continual professional development and bringing on new talent.

    Case study (PDF format, opens in a new window)

Finalists:

  • British Heart Foundation
  • Financial Times
  • Irwin Mitchell
  • People's Postcode Lottery
  • RBS

27. Outstanding Small Public Relations Consultancy

This award recognises the achievements, performance and excellent work over the past three years of a small consultancy - one with an annual PR fee income of less than £1 million.

Winner:

  • iseepr

    iseepr has a very clear focus. They have found their niche, but with enough variance in the sector to futureproof their business in a competitive environment. Sustained growth year on year without having to invest in pitches is winning them significant levels of business and has helped to shape a strong viable company that has been established by word of mouth. The judges were impressed by the global reach of iseepr, delivering international projects from policy to product promotion. People development is central to their business and they demonstrate a clear commitment to CPD and professionalism that is having a positive effect on their business.

    Case study (PDF format, opens in a new window)

Finalists:

  • Hatch Communications
  • Massive PR
  • Serious PR
  • spottydog communications
  • Tin Man

28. Outstanding Mid-Sized Public Relations Consultancy

This award recognises the achievements, performance and excellent work over the past three years of a mid-sized consultancy - one with an annual PR fee income of between £1 million and £5 million.

Winner:

  • Dynamo Communications

    Dynamo isn’t just doing fantastic work – they’re tapping into new and exciting areas, such as crowdfunding, and new geographies, such as Silicon Valley. In just five months in the US, they’ve been able to carve a niche in the industry and be ranked one of the country’s top 50 tech PR agencies. They’re setting an example for the rest of the industry with their diversity and inclusion policies which include name-blind CVs and publishing their gender pay gap. True to their word, they are “disruptive and progressive”, making them an agency that everyone needs to be watching.

    Case study (PDF format, opens in a new window)

Finalists:

  • firstlight PR
  • Manifest
  • Smarts Communicate
  • Stripe Communications
  • Third City

29. Outstanding Large Public Relations Consultancy

This award recognises the achievements, performance and excellent work over the past three years of a large consultancy - one with an annual PR fee income of over £5 million.

Winner:

  • M&C Saatchi PR

    M&C Saatchi PR’s clear focus on their clients is demonstrated by their blended team approach: the right people with the right skills for each piece of work. Their clear and professional approach makes them trusted advisers and business consultants in addition to delivering PR solutions. They ask “what next?” for their clients and for the agency; ready for the future. Their focus on metrics and outcomes shone through and it was refreshing to hear about the future of the industry; that PR is so much more than just media coverage. They showed the incredible passion at the heart of the agency and are deserving winners.

    Case study (PDF format, opens in a new window)

Finalists:

  • Brands2Life
  • Cohn & Wolfe
  • Hotwire
  • Instinctif Partners