3. Consumer Relations Campaign

This award recognises a successful public relations campaign which supports the marketing of consumer products or services in all industries.

Winner

  • Tin Man
    The 'Real' Apple Store at Borough Market

    This was a great use of a modest PR budget to position Borough Market, celebrating its 1,000th birthday as a modern, relevant destination. The campaign delivered consumers to the market on the day via media relations and experiential activity which was implemented in a short space of time. A great creative idea – aligning a 1,000 year old brand with a modern design icon. A dramatic backdrop of 1,000 British apples provided an eye-catching sight for visitors and a striking image for the media. As a result of this campaign, the client is putting PR at the heart of their communications strategy.

    Case study
    (PDF format, opens in a new window)

Finalists

  • Atomic
    Having a #GreatWeekend with Budget
  • Barclaycard and Hope&Glory
    "Smart Ass"
  • Clarion Communications
    Aunt Bessie's chicken v beef in the battle of the batter
  • Manifest London
    Hello My Name is Vladimir
  • Shackleton PR
    77 Diamonds: Diamond in the Sky