This award recognises a successful public relations campaign which supports the marketing of consumer products or services in all industries.
- Tin Man
The 'Real' Apple Store at Borough Market
This was a great use of a modest PR budget to position Borough Market, celebrating its 1,000th birthday as a modern, relevant destination. The campaign delivered consumers to the market on the day via media relations and experiential activity which was implemented in a short space of time. A great creative idea – aligning a 1,000 year old brand with a modern design icon. A dramatic backdrop of 1,000 British apples provided an eye-catching sight for visitors and a striking image for the media. As a result of this campaign, the client is putting PR at the heart of their communications strategy.
Case study (PDF format, opens in a new window)
Having a #GreatWeekend with Budget
- Barclaycard and Hope&Glory
- Clarion Communications
Aunt Bessie's chicken v beef in the battle of the batter
- Manifest London
Hello My Name is Vladimir
- Shackleton PR
77 Diamonds: Diamond in the Sky