5. Corporate Social Responsibility Campaign

This award recognises a successful campaign or strategy designed to communicate corporate responsibility.

Winner

  • Cow
    MORE TH>N Return of the Green Cross Code Man

    Cow and MORE TH>N's campaign combined creative thinking with audience insight and excellent planning to achieve tangible results, as part of a long-term commitment to road safety. They built upon an established relationship with BRAKE, the organisers of Road Safety Week, and generated insight which led them to identify pedestrians as a target for communications. This turned the traditional approach taken by motor insurers on its head. They generated a strong news angle for media and developed a creative approach based on nostalgia, which directly engaged a key demographic of adults over 40 in a compelling and clever way. Working alongside the original Green Cross Code Man was a flash of brilliance.

    Case study (PDF format, opens in a new window)

Finalists

  • Barclays and Hope&Glory
    Landing the Eagles in the Media
  • IKEA and Hope&Glory
    Happy Ending Fairytales
  • M&C Saatchi PR
    Ocado: Britain's Next Top Supplier
  • TVC Group
    Tesco: Eat Happy
  • Vodafone Group
    Vodafone Foundation: Connected Women