This award recognises the communications or PR campaign which has most successfully identified, targeted and reached diverse audiences.
HSBC Ability Stories
HSBC demonstrated a systematic approach to the campaign which recognised their diverse global operations and the need for a flexible and differentiated approach meeting business objectives. As part of this, they acknowledged and addressed the importance of diverse internal stakeholder engagement. Barriers to communication, whether cultural or issues of accessibility, were clearly identified and managed in the implementation and delivery of the campaign. A storytelling platform with compelling personal stories has created demonstrable impact.
Case study (PDF format, opens in a new window)
- Clarion Communications
Pride London's #FreedomTo Campaign
Launch of Represent - Promoting Change for the Future and Building an Inclusive Creative Sector