Shortlist

We're thrilled to reveal the full shortlist for the 2017 CIPR Excellence Awards, split by category.

01. Corporate and Business Communications Campaign

  • Brands2Life
    #Accountsdone
  • Engage - Bell Pottinger and Ripple
    Making waves in Europe
  • Grant Thornton UK
    Shaping A Vibrant Economy
  • Recruitment & Employment Confederation
    Transforming our industry's reputation from the inside
  • Rostrum
    The Bank of Mum and Dad for L&G
  • Working Word
    Liberty 'steels' the show

02. Internal Communications Campaign

  • Aviva
    Driving employee pride - the Aviva Global Mapathon
  • Guy's and St Thomas' NHS Foundation Trust
    Empowering staff through visible leadership and local change
  • PANDORA and Brightstarr
    Transforming connectivity
  • The Sovini Group
    The Sovini Games
  • Virgo Health and Roche UK
    The Pipeline Laboratory
  • WSP
    We Are One

03. Consumer Relations Campaign

  • Cirkle
    Driving Fame and Commercial Increases for Morrisons
  • Havas PR and Asda
    Wonky Veg
  • Lucre Marketing and Holiday Extras
    Vacay Sensei
  • Manifest and Innis & Gunn
    Cloudfunding Innis & Gunn's expansion
  • Taylor Herring and UKTV
    The Real Mr. Darcy – A Dramatic Reappraisal
  • Tin Man
    The Magic of Mobile Tickets for Trainline

04. Public Sector Campaign

  • Devon and Cornwall Police
    ClickB4UCall - 101 call reduction and channel shift
  • Equinox and Cadw
    Historic Adventures
  • Essex Police and Essex County Partners
    Reflect - Domestic Abuse campaign
  • Food Standards Agency and Kindred
    Food Safety Week 2016
  • Housing Executive (NIHE)
    Changing Lives, Building Communities
  • Syndicate Communications
    Celebrating Shakespeare

05. Corporate Social Responsibility Campaign

  • Conscious Communications and Jagex
    FXP - Game Changer
  • Macmillan Cancer Support
    Keep Warm Without the Worry: npower's Macmillan Fund
  • Mischief
    Ella's Kitchen: Veg for Victory
  • St. Modwen Properties
    Making Places
  • The Playbook
    Seeing Is Believing for Standard Chartered
  • Vodafone Group and Golden Goose PR
    Vodafone's Anti-Bullying Emojis

06. Public Affairs Campaign

  • Connect
    #ForAccessibleHomes
  • London Borough of Camden
    HS2: Camden's campaign for a fair deal
  • Mischief
    Ella's Kitchen: Veg for Victory
  • Pennon
    Launch of South West Growth: the #BackTheSouthWest campaign
  • Vision Express
    Eye Tests Save Lives

07. Not-for-Profit Campaign

  • Cifas
    Data to Go
  • Cow
    Tap Dogs
  • Essex Police and Essex County Partners
    Reflect - Domestic Abuse campaign
  • Guide Dogs
    Guide dog owners driven to despair
  • Mischief
    Socks Trust: Give Socks Not Dogs
  • Stand Agency and Anchor Trust
    SU4SD - Standing Up 4 Sitting Down

08. Healthcare Campaign

  • Institution of Occupational Safety and Health (IOSH)
    No Time to Lose
  • Knightstone Housing
    Stopping the cycle of abuse in Somerset
  • Medicines & Healthcare products Regulatory Agency
    Increasing reporting of adverse drug reactions across Europe
  • Red Consultancy
    Zookeeper Zoe Eye Check Storybook
  • Shout! Communications, Sourced PR and MSD Animal Health, Bravecto
    The Big Tick Project
  • St John Ambulance and Tesco
    CPR Babygrow

09. Integrated Campaign

  • Brands2Life
    #Accountsdone
  • Cifas
    Data to Go
  • Haygarth
    Organic Unboxed
  • Mischief
    Dulux Kids Bedrooms
  • Red Consultancy
    Zookeeper Zoe Eye Check Storybook
  • Shout! Communications, Sourced PR and MSD Animal Health, Bravecto
    The Big Tick Project

10. Global Public Relations Campaign

  • Brands2Life
    LinkedIn: Bring in Your Parents
  • Ketchum and Nissan
    The Excitement Index
  • MHP - Engine and NHS Blood & Transplant
    Missing Type International
  • Nelson Bostock Unlimited
    The Bigger Picture for Canon
  • Smarts Communicate
    World Class 'Bartender of the Year' 2016 for Diageo
  • Vodafone Group and Golden Goose PR
    Vodafone's Anti-Bullying Emojis

11. Issues, Crisis or Reputational Management

  • Cadent
    No pressure: Race to restore 6,000 gas supplies
  • Cohn & Wolfe and Warburtons
    Warburtons
  • Devon and Cornwall Police
    Operation Jestbook, counter-terrorism incident, Devon
  • Edelman London
    Combating fake news; The 'worm' that turned
  • Exeter City Council
    Cathedral Green Fire, Exeter
  • National Ambulance Communications Group (NACOM)
    BBC Ambulance Day - 30th November 2016

12. Automotive Campaign

  • Inside Media
    Vision Zero: Phase One for Continental Tyres
  • iris Worldwide
    Carbon Couture with BMWi
  • Ketchum and Nissan
    The Excitement Index
  • Kindred
    Extreme School Run
  • Performance Communications
    Fiat Professional Tradesman Trials
  • Shell
    Shell Concept Car

13. Low Budget Campaign

  • Cicero Group and Ladbrokes
    EU referendum – odds on for success
  • Essex Police
    More Time to Fight Crime
  • Havas PR and Pets at Home
    Fat Dog Nation
  • MHP and Laithwaite's Wine
    Chateau Peckham: Changing of the Vines
  • NFU Mutual
    Clean Eating: The Food Hygiene Ratings Report
  • Westminster City Council
    Real Change – a new approach to begging

14. STEM Campaign

  • AprilSix Proof
    Bletchley Park Reactivated - the launch of Qufaro
  • Natural History Museum
    Dippy
  • NuGen and Marick
    NuGen's Bright Sparks
  • The Right Agency
    Tasty PR for the NSAFD
  • Third City and Wellcome Trust
    Let's #OutsmartEpidemics
  • Westbourne
    Driverless Cars: A British Tech Success Story

15. Arts, Culture or Sport Campaign

  • English Heritage
    1066 - Year of the Normans
  • Frank PR
    P.I.T. (Pheromone Improvement Training) for Gymbox
  • iris Worldwide
    Speedo Dive In Join the Swim Movement
  • Ketchum and Nissan
    The Excitement Index
  • Mischief
    The FA: Every Gamer's Adventure
  • Taylor Herring and UKTV
    The Real Mr. Darcy – A Dramatic Reappraisal

16. Construction, Property or Infrastructure Campaign

  • Balfour Beatty
    Meet the Experts
  • Balls2 Marketing
    Composite Wood: the fastest growing home improvement for Composite Wood Company
  • Cicero Group and Yorkshire Building Society
    Making the case for stamp duty reform
  • Copper Consultancy
    Beauty is in the eye of the gasholder
  • JAMpr
    Talking to Tradies
  • Luminescence
    Property PR for Clear Architects 2016

17. Education Communications Campaign

  • Conscious Communications and Anglia Ruskin University
    Brains Eden 2016
  • Gerard Kelly & Partners
    Understanding Teens: creating pupil demand for NBH Canonbury
  • Loughborough University
    #LboroFamily's Golden Ticket
  • Loughborough University
    #LboroFamily's Road to Rio
  • The University of Nottingham
    Nottingham in Parliament Day
  • University of Derby
    Clearing 2016

18. Best Use of Media Relations

  • 3 Monkeys Zeno
    Futureproof Yourself for Microsoft Surface
  • Cicero Group and Ladbrokes
    EU referendum – odds on for success
  • Common Industry
    Cubetto: a low budget, world record Kickstarter campaign
  • Historic England
    Public asked to help hunt for Witches' Marks
  • Stand Agency and Anchor Trust
    SU4SD - Standing Up 4 Sitting Down
  • Syndicate Communications
    Celebrating Shakespeare

19. Best Use of Digital

  • 3 Monkeys Zeno
    #NeedANewPC for Microsoft Windows
  • Finn
    Wagg presents Dogglebox
  • Guide Dogs
    A Test of Blind Ambition
  • Kent Community Health NHS Foundation Trust
    How flo transformed our intranet and staff engagement
  • Red Consultancy
    Zookeeper Zoe Eye Check Storybook
  • Third City and Wellcome Trust
    Let's #OutsmartEpidemics

20. Best Use of Social Media

  • Alfred
    Making it #AllAboutMama for QuilityApp
  • Beattie Communications Group
    6 Steps to Potty Success for HUGGIES Pull-Ups
  • British Heart Foundation
    #RestartaHeart
  • Newcastle City Council
    Channel Shift
  • NHS England
    Celebrating the NHS through the @NHS account
  • University of Sheffield
    Aisha's Letter

21. Best External Publication

  • Macmillan Cancer Support
    Cancer: Then and Now
  • Police Federation of England and Wales
    Police
  • Redactive Publishing
    Delta for Institute and Faculty of Actuaries
  • University of Derby
    The University of Derby Magazine
  • Up North Communications and Byker Community Trust
    Byker News Tenants' Newsletter
  • Writtle University College
    Arena

22. Best Internal Publication

  • beetroot and RBS
    Outside In
  • British Steel
    Steel Matters
  • MyCSP
    MyWord
  • The British Airline Pilots' Association (BALPA)
    The Log
  • Waterman Group
    PIE Magazine

23. Best Event

  • Evelina London Children's Hospital
    Evelina London Zip
  • Gough Bailey Wright
    Flying Scotsman back on the rails at NYMR
  • Leeds City Council
    Columbia Threadneedle World Triathlon Leeds 2016
  • M&C Saatchi PR
    Back Me Up's Stolen Goods Shop
  • M&C Saatchi PR and Experience
    Resident Evil 7: The Experience
  • Tin Man
    The Ben 10 (Rust) Bucket List for Cartoon Network

24. Outstanding Young Communicator

  • Alasdair Reynolds MCIPR
    Recruitment & Employment Confederation
  • Amy Grinstead MCIPR
    Carswell Gould
  • Anne-Marie Lacey MCIPR
    Filament PR
  • Bryony Chinnery MCIPR
    AprilSix Proof
  • Laura Crimmons MCIPR
    Branded3
  • Niall Caldwell Chart.PR, MCIPR
    Ulster Bank

25. Outstanding Independent Practitioner

  • Allison Thomas MCIPR
    CAT
  • Chris Love Chart.PR, FCIPR
    Love PR
  • Elizabeth Underwood Chart.PR, MCIPR
    UnderwoodWorks
  • Nicola Davies Chart.PR, MCIPR
    Seaborn Communications
  • Rachel Miller FCIPR
    All Things IC
  • Stuart Baird MCIPR
    BakerBaird Communications

26. Outstanding In-House Public Relations Team

  • British Heart Foundation
  • Financial Times
  • Irwin Mitchell
  • People's Postcode Lottery
  • RBS
  • VisitScotland

27. Outstanding Small Public Relations Consultancy

  • Hatch Communications
  • iseepr
  • Massive PR
  • Serious PR
  • spottydog communications
  • Tin Man

28. Outstanding Mid-Sized Public Relations Consultancy

  • Dynamo Communications
  • firstlight PR
  • Manifest
  • Smarts Communicate
  • Stripe Communications
  • Third City

29. Outstanding Large Public Relations Consultancy

  • Brands2Life
  • Cohn & Wolfe
  • Hotwire
  • Instinctif Partners
  • M&C Saatchi PR