This award recognises a campaign that uses broadcast media (radio and/or TV) to reach its target audiences and achieve its objectives with best effect.
- GolinHarris & St John Ambulance
St John Ambulance 'Helpless' campaign
The strong pairing of an impactful film with good public relations exploitation delivered a specific and measurable impact against clear objectives for St John Ambulance. The judges were particularly impressed by the consideration and effort put into packaging their story to make it a 'must take' for broadcasters across radio and TV. Also the team recognised the value of linking mainstream broadcast with social media. The agency and in-house team made a strategic choice to lead with broadcast and it clearly delivered.
Case study: Best Broadcast Campaign
- Barclays Bank
The Customer Network Podcast
The View from The Shard
- MSL London
"We Can Rebuild Him" - Turning Bionic Vision Into A Reality
- Ogilvy PR London
Pandamonium in London!