8. Public Affairs Campaign

This award recognises a campaign designed to inform or change the public policy agenda, or to influence the legislative process, utilising either lobbying or broader grassroots public affairs tactics, including media and online relations.


  • Guide Dogs
    Dog Attacks Campaign

    Guide Dogs achieved legislative change that will make a difference to all guide-dog owners. The team used a combination of public affairs and media techniques including attracting 155 MPs to Guide Dogs' most successful Parliamentary reception ever. Compulsory micro-chipping of all dogs in England is due to come into force in 2016. It is now also planned that attacks on guide-dogs will be viewed, under law, as equally seriously as an attack on humans.

    Case Study: Public Affairs Campaign


  • KPMG and Living Wage Foundation
    Living Wage
  • R3 - The Insolvency Trade Body
    "Holding Rescue to Ransom"
  • Royal Mail Group
    Keeping politicians posted
  • Weber Shandwick
    We believe in D&T
  • Westminster Advisers
    True choice for children with complex needs