21. Best External Publication

This award recognises an excellent publication aimed at an organisation's external stakeholders or shareholders, including an annual report, leaflet, brochure or similar hard copy publication.

Winner

  • Word Association
    The Home that Jack Built

    Word Association transformed a potentially dry topic – the10th birthday of whg, a social housing organisation – into an utterly compelling real-life story. Meet Jack Haddock, one of the town's characters. Through their nostalgia-rich publication, they manage to counter the negativity currently surrounding social housing. 'The Home that Jack Built' gained extensive local and national media interest and turned Jack into something of a hero. The printed document impressively exceeded the needs and expectations of whg and became a sentimental keepsake for its residents.

    Case study (PDF format, opens in a new window)

Finalists

  • APS Group Scotland
    Scotland's Marine Atlas
  • Brands2Life & John Lewis
    HOW WE SHOP, LIVE AND LOOK: THE JOHN LEWIS RETAIL REPORT 2013
  • Prostate Cancer UK
    Progress - Prostate cancer news and views
  • The Regenda Group
    Our Journey - Regenda's resident annual report
  • The Royal British Legion
    The Legion Learning Pack

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